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The Norseman Martini

1 min read

This is the second story from Death to Stock exploring those who bring creativity to the craft of cocktails.

...we’re in Minneapolis with Keith Mrotek of Norseman Distillery as he showed us how to make the perfect martini (with a recipe that dates back to 1903).

RECIPE:

30 ml  – dry vermouth

60 ml – Norseman gin

1 – Lemon coin

Orange bitters

Method

- Stir 48 seconds approximately

- Decant into a coupe

- Garnish with dime-sized lemon coin

Daring Fireball: Vesper, Adieu

Love him or loath him, Gruber is brutally honest about Vesper's failure:

What went wrong was very simple. We never made enough money.

Here's why:

Our basic plan was:

  1. Build Vesper for iPhone. Sell it for around $5.
  2. Build a sync system, either on top of a service like iCloud or Dropbox, or by rolling our own system.
  3. Build Vesper for Mac. Sell it for around $20.
  4. Build Vesper for iPad.
  5. Maybe build a web version. (Would depend largely on how we implemented syncing in step 2.)

In hindsight, I am now convinced this plan was fundamentally flawed. 

If I could do it all over again, here is what I would do differently...The plan would have looked like this:

  1. Build Vesper for Mac. Sell it for around $20.
  2. Build a sync system.
  3. Build Vesper for iPhone.
  4. Build Vesper for iPad.
  5. Maybe build a web version.

The biggest advantage to this plan would have been that (I think) we’d have made far more money in step 1 than we actually made by doing Vesper for iPhone first.

An iOS only notes app was always going to be a challenge. I use a mac, iPad but also use an Android phone, so I would go further than what Gruber states:

A notes app is only of interest to many people if it’s available both on their desktop and mobile device.

It doesn't really matter how the popular notes apps were built, what matters today, is that they are all cloud based and cross platform. So the question is, can you build a sustainable notes app based startup on iOS first/only?