Blog Archives

Do you shop on multiple devices?

Are you finding that you start shopping on your phone and then make a purchase on your PC rather than the mobile itself? I do most of my browsing on a tablet but sometimes I find the purchase process frustrating

Posted in Digital Marketing, Web Technologies

Has your company got a social media policy?

search-brand-sharing

[This post originally featured on EamonnMallie.com] Social media can be a powerful marketing tool that any business, no matter how big or small, should use, but what are your policies governing its use? Perhaps a better place to start is

Tagged with: , , , , ,
Posted in Digital Marketing

Why do people visit your website?

search-brand-sharing

There seems to be a lack of understanding among the masses about how people actually find themselves on your website, but is it actually that different from brick and mortar shops? What makes you shop at the local supermarket? Is

Tagged with: , , , ,
Posted in Digital Marketing

Use Sentiment Analysis To Understand Your Customers

Sentiment analysis provides the tools which enable you to learn what your customers are saying about your product. This will help you build a better understanding of your customers. “Sentiment analysis or opinion mining refers to the application of natural

Tagged with: , ,
Posted in Digital Marketing, Social

YOURLS: Your Own URL Shortener

yourls-logo

[For an overview of what URL Shorteners are and why you should use them, please read my article: URL Shorteners] YOURLS is a service that you install on your web host for a specific domain that will give you your

Tagged with: ,
Posted in Digital Marketing, Social, Web Technologies

URL Shorteners

shrink-urls

Short URLS: You will have seen them. They’ve been around for ages, but do you know what they are and how you can make them? URL shortening is a technique on the World Wide Web in which a URL may be made substantially

Tagged with:
Posted in Digital Marketing, Web Technologies

Why would you stop Google indexing your news website?

Google Search Page

Rupert Murdoch is quoted on the BBC News site today stating that search engines that index “news” are essentially stealing the right to reproduce that content within their own search results. “There’s a doctrine called ‘fair use’, which we believe

Tagged with: , , , , , ,
Posted in Digital Marketing, Web Technologies
Chris Taylor
About.Me

Chris Taylor

Hi I'm Chris Taylor and I'm a web publisher from Belfast and you can find me all over the web (although I'm taking a break from twitter) at the sites below.

Get a free giffgaff Sim