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How Long Should Your Blog Articles Be? via @neilpatel

Shooting for around 2,000 – 2,250 words should be just about perfect for scratching your readers’ itch.

25 Facebook Ad Design Hacks to Make People Click - Aggregate blog

A really useful blog post, by Karola Karlson, that acts as a reminder for facebook ad best practice.

Facebook ad design hacks:

  1. Create colourful ad images
  2. Use highly contrasted colours
  3. Create ads that contrast with the entire newsfeed
  4. Add your value proposition in the ad image
  5. Keep your in-image copy short

A Million Words Published at Work in a Remote Company

This is great advice from Sara Rosso:

How, What, Why to Document (and Publish) at Work

Work as though you’re constantly training your replacement: document, explain, and be as public as possible with decisions / discussions.

How to Spend a Social Media Budget

Imagine: You have $100 to spend on social media

Here’re the three possible ways to spend your $100:

  • Plan A: The all-in-one social media budget
  • Plan B: Invest in education
  • Plan C: Advertising-focused

How to setup Virgin Media Superhub 2 with TP-Link TL-WPA4220 powerline adapter

First off all plug in your TP Link Powerline adapter and just incase you have made a mess of things reset the adapter by pushing a pin into the reset hole under the adapter next to the Ethernet sockets and hold it for about 5 seconds until you see lights going off.Now your Powerline adapter is reset to factory like when you took it out the box.

Next open a webpage on your computer assuming you have your Virgin Superhub up and running and type in the superhub address 192.168.0.1 and hit enter.

Log in

Now you will see three large red icons WIFI Wireless Network settings / Super Hub Settings / Device Connection Status. Now you click on WIFI Wireless Network Setting. You will see Wireless on off and then the next line you will see Security Mode and in the box next to it it will probably say WPA AUTO. Now click on this Security Mode box and from the drop down menu select the selection WPA2-PSK[AES] and the scroll halfway down the screen and click the save settings icon

(((((((WARNING WARNING DO NOT CLICK THE GENERATE NEW WPS PIN WARNING WARNING))))))

Now near the top of the page click the Home icon which will take you back to the Home page with the three large red icons on it from before. Now near the bottom of the home page is a red Advanced Settings icon click on this and a pop up Advanced settings warning will come up and just click on yes here not cancel (trust me don't worry about it) Now on the advanced settings page the first grey box titled Wireless has 5 selections the bottom one being WPS settings and you should click on this. Now be careful not to press anything and look down the left side of the screen until you get to a red icon which says WPS Sync which is under Add WPS Client and a selected Push Button. Click on the red icon WPS Sync and then the page should keep reloading and it should say in progress. You will also notice the large button on the front of your Super Hub will flicker red pink purple colour DO NOT PRESS THIS BUTTON AT ALL.

Now go to your TP LINK Powerline Adapter and look for the WPS or wireless button on the front of the adapter at the bottom of the green lights in fact it will probably be flashing rapidly. Press this button and hold for say three seconds to be sure and release. It should now start to flash much slower and on your computer next to add client status it should say Success!

If it says Timed out then click cancel and then Apply and close your browser and open a new page and goto 192.168.0.1 sign in and click on to the advanced settings and WPS Settings page and WPS Sync again and then press the WPS button on your powerline for 3 seconds again until you get Success!

How to take long exposure photos on a smartphone - Pocket-lint

Looking forward to trying this out:

1. Find your manual mode

2. Locate shutter speed

3. Adjust ISO

4. No manual mode? There's an app for that

How To Link On Instagram Without Changing Your Bio URL

I hadn't thought about the value in doing this, but this guide from Hover totally makes sense!

Forward your domain

Log in to your domain management account and go to the Forwards section. From here, select whether the forward is for a domain (brand.com), subdomain (subdomain.brand.com), or subfolder (brand.com/subfolder).

If using a subdomain or subfolder, you can now specify what you want these to be. For example, click.brand.com or brand.com/instagram. It’s up to you how creative you’d like to get with this naming.

Finally, place the link to the blog post, video or whatever else you’d like to forward this domain to. This last step is what you’ll need to repeat every time you want to point to something new on Instagram.

Change your Instagram bio link

Now, replace your Instagram profile link with the new domain you’ve just set up.

And that’s it!

Now you’ll have a unique branded URL in your Instagram profile that you won’t have to change with each new Instagram post.

195+ visual marketing design templates from HubSpot and Canva

I really like these Canva templates from Hubspot. You can get yours today by following the links.

And a handy guide on how to use Canva

Programmatic advertising: Key terms and acronyms explained

There are various programmatic models, here are four of the most common:

  1. Preferred deal: A non-auction model with a fixed CPM and non-guaranteed inventory.
  2. Programmatic guaranteed/direct: A non-auction model with a fixed CPM and guaranteed inventory.
  3. Private marketplace/exchange: An auction model that uses real-time bidding and price floors. It is open to an invitation-only group of buyers.
  4. Open exchange buy: An auction model based on real-time bidding and variable CPM. It is open to any buyer.