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How to take long exposure photos on a smartphone - Pocket-lint

Looking forward to trying this out:

1. Find your manual mode

2. Locate shutter speed

3. Adjust ISO

4. No manual mode? There's an app for that

How To Link On Instagram Without Changing Your Bio URL

I hadn't thought about the value in doing this, but this guide from Hover totally makes sense!

Forward your domain

Log in to your domain management account and go to the Forwards section. From here, select whether the forward is for a domain (brand.com), subdomain (subdomain.brand.com), or subfolder (brand.com/subfolder).

If using a subdomain or subfolder, you can now specify what you want these to be. For example, click.brand.com or brand.com/instagram. It’s up to you how creative you’d like to get with this naming.

Finally, place the link to the blog post, video or whatever else you’d like to forward this domain to. This last step is what you’ll need to repeat every time you want to point to something new on Instagram.

Change your Instagram bio link

Now, replace your Instagram profile link with the new domain you’ve just set up.

And that’s it!

Now you’ll have a unique branded URL in your Instagram profile that you won’t have to change with each new Instagram post.

195+ visual marketing design templates from HubSpot and Canva

I really like these Canva templates from Hubspot. You can get yours today by following the links.

And a handy guide on how to use Canva

Programmatic advertising: Key terms and acronyms explained

There are various programmatic models, here are four of the most common:

  1. Preferred deal: A non-auction model with a fixed CPM and non-guaranteed inventory.
  2. Programmatic guaranteed/direct: A non-auction model with a fixed CPM and guaranteed inventory.
  3. Private marketplace/exchange: An auction model that uses real-time bidding and price floors. It is open to an invitation-only group of buyers.
  4. Open exchange buy: An auction model based on real-time bidding and variable CPM. It is open to any buyer.

AnswerThePublic.com: that free visual keyword research & content ideas tool

But the task of capturing all the answers became a challenge. We needed to automate the gathering of questions and create something that could be easily shared. This is search insight that should and could be used by any marketing team. Creative, PR, Content, SEO.

So we built simple visualisations of the data. A one-pager that could be shared to prompt a conversation on how you could start answering your public better. By creating content that’s useful, funny or inspiring.

Gary Preston has written this useful article on how to use google suggest to read the minds of your customers.

On the hero, hub, hygiene content strategy - Dig Content

Hero, hub and hygiene content – a strategy that Google has been touting for some time with special emphasis on Youtube – doesn’t need to start and end with video. As I explored in my last post on content strategy, there’s a very valuable place for it right there behind your blog or your brand’s website, and it can be a great structure on which to hang your overall story. For those at the back, let’s begin with a recap of what the strategy is. Google present it using the example of Volvo trucks and their success with Jean Claude Van Damme, so we’ll look at that first, before exploring an area where it has been applied successfully in the past.

  • Hero content is designed to inspire, entertain and attract both new and loyal customers.
  • Hub content takes the form of regular pieces that loyal customers expect, such as weekly or monthly updates.
  • Hygiene content aims to answer questions from customers.

Digital Marketing Strategy – 7 Step Guide

Some useful advice from Eliza Medley.

1. Know Your Core Values And Passions as an Organization

2. Create And Modify Your Customer Personas

4. Set Goals And Then Break Them Down

Now you will want to set your goals for the year. The best way to do this is to establish larger goals that you hope to accomplish by year end. Then, break these down into quarterly and monthly deliverables you can use to ensure that you are on track.

Let’s say that your overall goal is to increase social media engagement by ⅓. The first thing you will want to do is define what exactly you mean by social media engagement. If you don’t do this, you cannot measure your progress.

Let’s say that you define the following as acts of engagement:

  • Subscribing to a blog or email list
  • Commenting on content
  • Sharing content
  • Following
  • Tagging others

You’ve decided to leave liking content off of your list because it’s too easy and doesn’t require much from the user to indicate they are interested in further engagement.

Assuming that each action carries equal weight, ie commenting on content is as valuable as sharing content, your next step is to establish a baseline. Basically, you will define where you are right now. The best way to do this is by looking at existing data.

Let’s say your analytics show that you receive on average 100 new social media followers each month. To increase that by a third, you’ll want to earn 33 more new followers each month. Of course, as you look at your analytics, you’ll want to examine possible trends. For example, did you truly receive 100 new followers each month? Or, did you receive several hundred new followers during special events or high demand seasons, and sparser numbers throughout the rest of the year?

What if data isn’t available for you? If you are too new to have enough useful data, or simply have not been collecting it, you’ll need to start in order to create your baselines. This means finding a tool to collect, store, and analyze data.

5. Decide Which Tools And Technologies You Will Use in The New Year

  • Conducting A/B Testing
  • Creating Interactive Content
  • Getting Feedback From Customers
  • Improving SEO
  • Researching Topics For Blog Posts
  • Tracking And Moderating Comments
  • Creating Visual Content
  • Publishing And Promoting Content
  • Keyword Research
  • Managing Communications
  • Pitching to The Media

4 Google Analytics Goal Types That Are Critical To Your Business

Hacking URL Goals with Virtual Pageviews

In Google Analytics, we can force a pageview into the system whenever we want. With a small bit of JavaScript, Google Analytics will track anything as a pageview. We can even define exactly what the URL is.

Doing this with any link is super easy. Let’s say we want to track a link to another domain and the link is so important that we want to make it a goal. We could use events to track it but we’ve decided that we want to use the goal as part of a goal funnel. Since event goals don’t allow us to do this, how can we use virtual pageviews and a URL goal?

Here’s your normal link:

Click Here!

Now we have to decide how we want the URL to look in our reports. We can’t get it to display as othersite.com because Google Analytics will think the URL is a part of our domain. Let’s build a URL that easily tells us that it’s a virtual pageview, what domain it’s pointing to, and what page on that domain our visitors are going to. Which gives us a URL like this:

/vpv/othersite/promotion

Remember: Google Analytics drops your domain in your URLs. For this virtual pageview, Google Analytics thinks that www.yoursite.com/vpv/othersite/promotion actually exists on your domain. But we’ve tricked it.

The vpv stands for virtual pageview so we know this URL is fake, “othersite” tells us which external domain we linked to, and  “promotion” clarifies which page we’ve linked to specifically. You can name your virtual pageview URLs whatever you want. But take the time to name them in such a way that you can instantly figure out what they are 6 months from now.

Now let’s use our fake URL with an onclick event and modify the original hyperlink. We’ll end up with this:

Click Here!

This code tells Google Analytics to register a pageview at the URL we’ve specified every time the link is clicked.

Google Actually will start using the /vpv/othersite/promotion URL which we can now use as a URL destination goal. We can even use this virtual pageview in a goal funnel which we can’t do with event goals.

You can use the virtual pageview trick for external links, file downloads, or any other element on your site.

6 Tricks to Add Depth to Your Photos – Alex Schult

Image credit: Andrew Gook at unsplash

One of the obstacles that all photographers face is figuring out how to make their images look less two-dimensional and more three-dimensional. Of course, this is easier said than done because, unlike our eyes which see everything in 3-D, our cameras can only muster 2-D.

However, there are some tricks you can use to try to boost the depth of your images. And, by doing so, you can make your images appear as though they have greater dimension than they actually do. Let’s review six of our favorite tricks for doing just that.

  1. Leading Lines
  2. Framing
  3. Point of View
  4. Connect the Foreground, Midground, and Background
  5. Shadows
  6. Shallow Depth of Field

Understanding the Marketing Mix and the 4 Ps

The ‘Marketing Mix’ is made up from the collective decisions a company has to make to bring a product to market, and the 4 Ps is one of the best-known ways of visualizing these decisions.

  • Product
  • Price
  • Place
  • Promotion

However...

Digital channels are now more prevalent than ever and downloadable content is easily accessible, As such the 4Ps have been extended to the 7Ps to look deeper in to People, Processes and Packaging but the 4Ps have been consistent since the 60s and form a good foundation to build your marketing mix.