Skip to main content

Paper by @Dropbox looks pretty awesome

Paper supports all phases of the creative process – from start to finish

A connected space to create and ideate together

Collaborative by default

Comments feel like conversations and attributions help people keep track of who contributed the perfect line, mood board or code snippet.

A flexible workspace

However you think – in words, code, pictures or motion – Paper brings it all together in one place.

Work on the go

Capture inspiration wherever it hits and keep projects moving forwards from anywhere with the Paper app. 

Simple by design

We've designed Paper so that your work looks good without extra formatting, and we've stripped out unnecessary features so you can focus on your work.

Easily set up your own Twitter bot – Scott Spence

Twitter bot bootstrap

This is a bootstrap for setting up a Twitter bot with Node.js using the twit library, the bot will like and re-tweet what you specify when configuring it, it will also reply to followers with a selection of canned responses.

As a primer for this there are the great posts by @amanhimself on making your own twitter bot and this is an expansion on that with further detail on configuration on Heroku

What you’ll need

  • Twitter account [Duh!]
  • Development environment with Node.js and NPM
  • c9 account
  • Node.js
  • NPM
  • Heroku account

5 Key Components of Landing Pages That Convert via @dmigroup

The landing page you use in your PPC campaign is your chance to speak directly to your target audience on your terms. You’ve got a prospective buyer on your website; now you can speak to them without the restrictions or limitations of an advertising network.

A great landing page...can multiply a person’s enthusiasm for your offer and drive them towards taking action.

A great headline

Your landing page’s headline is the first thing prospects will read after they arrive on your page, so it’s essential that you get it right.

Use simple, intuitive forms

Have you ever clicked on a link and arrived on a landing page, only to encounter a form with a seemingly endless number of fields?

Use images

Which is more fun to read: a magazine or a textbook? Academics aside, the majority of people would rather read a picture-heavy magazine than a dense, single-spaced page of content from a textbook.

Include a value proposition

Remember the three-step formula we outlined above for a great title? The final step was to list your offer’s value - the benefits it provides to leads, clients or customers.

This is called a value proposition, and it’s an essential part of any landing page. Without a clear value proposition, people that arrive on your landing page aren’t likely to understand how or why your offer is worth pursuing. A Value proposition is:

  • Lists the key benefit of your offer
  • Explains what you do, who you do it for, and why it’s useful
  • Lists secondary benefits and important features
  • Communicates why your specific offer is the right choice

Check your compatibility and load speed

No matter how effective your landing page is at turning prospects into customers, it’s unlikely to generate a positive return on ad spend if only half of your audience can see it. Load speed is one of the most frequently ignored factors in landing page optimization. 

Mapping Sheets - Google Sheets add-on

Plot your own data onto a Google Map directly from Google Sheets.

the Mapping Sheets add-on provides an easy way to plot your data onto a Google Map directly from Google Sheets with just a few clicks. Plus, when viewing your data on the Google Map, you will have access to the fastest searching and filtering tools available.

What's an Engagement Custom Audience? #facebook

An Engagement Custom Audience is a Custom Audience made up of people who have engaged with your content on Facebook. "Engagement" refers to actions like spending time viewing your videos or opening your lead form or Canvas. Using Engagement Custom Audiences, you can retarget ads to people who have taken these actions. You can also use it as a source for a Lookalike Audience, which will let you find people who are similar to those who've engaged with content on Facebook.

Everyone should install Mercury Reader from @PostlightStudio

Mercury Reader - Clear away the clutter from all of your articles. Instantly.

 

The Digital Marketing and Measurement Model

A well-structured Digital Marketing and Measurement Model will enable you to get the most out of your web analytics. It’ll help you clarify the purpose of your marketing campaign and what you hope to get out of it, while setting clearly-defined metrics to allow you to keep track of your campaign’s performance. Avinash Kaushik has written an excellent article on how anyone can take advantage of this approach.

The root cause of failure in most digital marketing campaigns is not the lack of creativity in the banner ad or TV spot or the sexiness of the website. It is not even (often) the people involved. It is quite simply the lack of structured thinking about what the real purpose of the campaign is and a lack of an objective set of measures with which to identify success or failure.

I've developed the Digital Marketing & Measurement Model as a simple, structured, five step process to infuse this much needed thinking. Here is what each step in the process helps accomplish:

  1. Step one is to force us to identify the business objectives upfront and set the broadest parameters for the work we are doing. Sr. Executives play a key role in this step.
  2. Step two is to identify crisp goals for each business objective. Executives lead the discussion, you’ll play a contributing role.
  3. Step three is to write down the key performance indicators. You’ll lead the work in this step, in partnership with a “data person” if you have one.
  4. Step four is to set the parameters for success upfront by identifying targets for each KPI. Organization leaders play a key role here, with input from Marketing and Finance.
  5. Step five, finally, is to identify the segments of people / behavior / outcomes that we’ll analyze to understand why we succeed or failed.

And

A complete, and competent, Digital Marketing & Measurement Model will focus on three key areas of your marketing, and in each answer the cluster of questions provided:

1. Acquisition.

How are you anticipating acquiring traffic for your website / YT video / whatever else you are creating? Did you cover all three components of successful acquisition: Earned, Owned, Paid media? How would you prioritize each? Where are you spending most of your efforts?

2. Behavior.

What is the behavior you are expecting when people arrive? What pages should they see? What videos should they watch? Should they visit repeatedly? Are there certain actions they should take? What is unique about your effort that ties to an optimal experience for a customer?

3. Outcomes.

What outcomes signify value delivered to the business bottom-line? A download? A phone call to your call center? A qualified online lead? Signing up for email promotions? People buying your product / services ? A 95% task completion rate? A 10 point lift in brand perception?

Simply put: Why are we undertaking this digital initiative?

Step 1: Identify the Business Objectives.

Step 2: Identify Goals for each Objective.

Step 3: Identify the Key Performance Indicators.

Step 4: Identify the Targets.

Step 5: Identify valuable Segments for analysis.

And what the final model might look like:

V2M0M: How to Create Alignment Within Your Company in Order to Succeed

V2MOM (pronounced "V2 mom"): is an acronym that stands for vision, values, methods, obstacles, and measures.

  1. VISION (What do you want?)
  2. VALUES (What's important about it?)
  3. METHODS (How do you get it?)
  4. OBSTACLES (What might stand in the way?)
  5. MEASURES (How will you know when you have it?)

Source: Learning Objectives

After completing this unit, you'll be able to:

  • Write a V2MOM
  • Identify what a SMART measure is
  • Write SMART measures as part of your V2MOM

Harvard's Free Digital Photography Course

Digital photography technology is continually changing, however, the principles behind good photography don't. ALISON's free online photo course gives you the opportunity to gain extensive knowledge and understanding of digital photography including topics such as exposure settings, how to read and use the histogram, how light affects a photograph, how the camera sensor and lenses work, and how to process a photograph using computer software. You will also learn tips and techniques on what not to do when taking a photograph. 

ALISON's free online course is ideal for those who wish to increase their understanding of digital photography and want to know how to process and produce photographs digitally.

The Ultimate Product Launch Checklist | Inc.com

This handy infographic from AMaqsood is packed full of product-launch wisdom and organized into a tidy checklist you can keep at hand to review (again and again and again) as you prepare to launch.

From legal to marketing to pricing, collateral, lead gen, and more, make sure all of your bases are covered so you can have the best product launch yet.

Check it out:

Image credit: AMaqsood via Pinterest