Barnes & Noble have unveiled their e-reader, "nook" which is a rival to Amazon's Kindle and Sony's Reader.
Nook enables the user to:
Download eBooks, magazines and newspapers in seconds flat
Enjoy eBooks on an incredibly readable E Ink® reading screen
Navigate your eBooks and other content on a color touchscreen
Sync your eBooks to your iPhone, iPod Touch, BlackBerry, Mac or PC
Share eBooks with friends using one of our eReader clients
Read any eBook for free in a Barnes & Noble store
Get special content and promotions in any Barnes & Noble store
The nook is feature rich, but it's the ability to digital lend between nook, iPhone, iPod touch, BlackBerry, PC, Mac which is sure to appeal to the broader market.
Another surprise is that nook is running on Android, which is another example of how flexible that operating system is becoming, and which could see nook being hacked by more sophisticated users to allow the device to morph into more of a multitasking device.
At launch, nook, will have 1.5 million books available, 500,000 of which will be free and B&N are promising that many best sellers and new releases will be priced at $9.99.
There is no word yet on when this will be available to international users and if their iPhone app is anything to go by, we may have some time to wait.
You can learn more about the nook on their website; read their blog or compare the nook to the Kindel 2.