iChrisTaylor.com
Hi, I’m Chris Taylor. I’m a content strategist from Belfast, Northern Ireland. This blog is where you’ll find pretty much everything I do online.
What I've been writing
What does a content strategist do?
What does a content strategist do? With the focus of business related content transitioning to an audience first approach, there’s now a strong demand for content strategy.
How to reposition your brand with a content strategy
If your content isn't performing the way your business needs, you should consider repositioning your brand.
What’s the Difference between a Content Strategy and a Content Marketing Strategy?
A Content Strategy is positioned above all of your other strategies. It’s more important than your brand strategy. It’s more important than your communications strategy and it’s more important than your content marketing strategy.
Learn how a content strategist can transform your brand
A content strategist is responsible for increasing measurable actions across your website and digital marketing channels. They put in place a strategy that delivers engaging content that results in a positive outcome.
How brand informs your content strategy
If you create content that is valuable to your audience and serves a marketing purpose for your business, you are doing content marketing.
What Is Content Marketing?
If you create content that is valuable to your audience and serves a marketing purpose for your business, you are doing content marketing.
These are the stories I have been sharing on my instagram.
Leaving do at Buba
Right before lockdown, we managed to get out for my leaving do. It was a strange night as Belfast was already very quiet. The food
Your Content Sucks 🙂
So does mine. But you know what doesn’t suck? My Content Strategy newsletter.
It’s packed full of Content Strategy news, tips and ideas. Sign up to learn how you can make your content better.
Work with me at Highly.Digital – Content Strategy and Content Marketing