iChrisTaylor.com
Hi, I’m Chris Taylor. I’m a content strategist from Belfast, Northern Ireland. This blog is where you’ll find pretty much everything I do online.
Hi, I’m Chris Taylor. I’m a content strategist from Belfast, Northern Ireland. This blog is where you’ll find pretty much everything I do online.
Copywriting is essential for businesses of all sizes because it is a skill that can help a business to create compelling and persuasive marketing materials. Copywriting can also help a business to improve its website content, making it more user-friendly and search engine optimised.
As a business owner, you're always looking for ways to get more traffic and conversions. One way to do this is to hire a copywriter. A copywriter can help you create content that is designed to attract your target audience and convert them into customers.
A content strategy framework is a great way to help you develop a content strategy that works for your business. The framework provides a structure that will enable you to create and implement a strategy that produces meaningful content that meets your business objectives.
What does a content strategist do? With the focus of business related content transitioning to an audience first approach, there’s now a strong demand for content strategy.
If your content isn't performing the way your business needs, you should consider repositioning your brand.
A Content Strategy is positioned above all of your other strategies. It’s more important than your brand strategy. It’s more important than your communications strategy and it’s more important than your content marketing strategy.
A content strategist is responsible for increasing measurable actions across your website and digital marketing channels. They put in place a strategy that delivers engaging content that results in a positive outcome.
If you create content that is valuable to your audience and serves a marketing purpose for your business, you are doing content marketing.
If you create content that is valuable to your audience and serves a marketing purpose for your business, you are doing content marketing.
These are the stories I have been sharing on my instagram.
Right before lockdown, we managed to get out for my leaving do. It was a strange night as Belfast was already very quiet. The food