Brilliant case study from Wise Merchant on how Wee Squeak grew an email list using facebook ads.
Step 1. Create audiences based on interests and exclusions
Step 2. Create Lead Ads to capture emails
Step 3. Split-test Lead Ads by audience to reduce costs
Step 4. Automate costs with rules
Really useful tips from Brian Peters over on the Buffer blog.
In the recent Facebook News Feed webinar, their team broke the algorithm down into four, very simple components:
- Inventory (content available)
- Signals (considerations about content)
- Predictions (considerations about person)
- Overall Score
These four key algorithm factors serve the sole purpose of providing Facebook users with a better overall experience.
Signals are what we as brands and marketers can focus on in order to have our content seen by more users on the Facebook News Feed.
Active interactions such as sharing, commenting, and reacting will hold much more weight than “passive” interactions such as clicking, viewing, or hovering.
1. Gather your resources.
2. Write a better headline than the “best” article.
3. Make your article longer than the “best” article.
4. Provide more research in your article than the “best” article.
5. Go deeper than the “best” article.
6. Provide more step-by-step guidance than the “best article.”
7. Make sure your article is better organized than the “best” article.
8. Make your article more personable than the “best” article.
9. Use more and better images than the best article.
I don't really remember Audley's Castle being in Game of Thrones. But apparently it is. I'm assuming most people who go to Castle Ward these days only go for the Game of Thrones tour. But the wider estate is worth the effort even at this time of year.If you're interested, the castle is named after its late 16th-century owners, the Audleys, an Anglo-Norman family.#gameofthrones