iChrisTaylor.com

Hi, I’m Chris Taylor. I’m a content strategist from Belfast, Northern Ireland. This blog is where you’ll find pretty much everything I do online. 

What I've been writing

What does a content strategist do?

What does a content strategist do?

What does a content strategist do? With the focus of business related content transitioning to an audience first approach, there’s now a strong demand for content strategy.

How to reposition your brand with a content strategy

How to reposition your brand with a content strategy

If your content isn't performing the way your business needs, you should consider repositioning your brand.

What’s the Difference between a Content Strategy and a Content Marketing Strategy?

A Content Strategy is positioned above all of your other strategies. It’s more important than your brand strategy. It’s more important than your communications strategy and it’s more important than your content marketing strategy.

Learn how a content strategist can transform your brand

A content strategist is responsible for increasing measurable actions across your website and digital marketing channels. They put in place a strategy that delivers engaging content that results in a positive outcome.

How brand informs your content strategy

If you create content that is valuable to your audience and serves a marketing purpose for your business, you are doing content marketing.

What Is Content Marketing?

If you create content that is valuable to your audience and serves a marketing purpose for your business, you are doing content marketing.

These are the stories I have been sharing on my instagram.

Your Content Sucks 🙂

So does mine. But you know what doesn’t suck? My Content Strategy newsletter.

It’s packed full of Content Strategy news, tips and ideas. Sign up to learn how you can make your content better.

Connect with me

© 2020 All Rights Reserved