Chris Taylor

Brilliant case study from Wise Merchant on how Wee Squeak grew an email list using facebook ads.

Step 1. Create audiences based on interests and exclusions

Step 2. Create Lead Ads to capture emails

Step 3. Split-test Lead Ads by audience to reduce costs

Step 4. Automate costs with rules

Really useful tips from Brian Peters over on the Buffer blog.

In the recent Facebook News Feed webinar, their team broke the algorithm down into four, very simple components:

• Inventory (content available)
• Signals (considerations about content)
• Predictions (considerations about person)
• Overall Score

These four key algorithm factors serve the sole purpose of providing Facebook users with a better overall experience.

Signals are what we as brands and marketers can focus on in order to have our content seen by more users on the Facebook News Feed.

Active interactions such as sharing, commenting, and reacting will hold much more weight than “passive” interactions such as clicking, viewing, or hovering.

Really good article on Meet Edgar from Daniel Threlfall.

tl;dr Summary:

• Craft a headline that uses emotional words and maybe even negative superlatives.
• Create at least 2,500 words of solid content.
• Back up your claims with research and the links to show it.
• Answer any and all questions about your subject matter.
• Include a how-to section in your article if possible.
• Organize your article into clear sections and paragraphs.
• Write in the first person.
• Use lots of images.

1. Gather your resources.

2. Write a better headline than the “best” article.

3. Make your article longer than the “best” article.

4. Provide more research in your article than the “best” article.

5. Go deeper than the “best” article.

6. Provide more step-by-step guidance than the “best article.”

7. Make sure your article is better organized than the “best” article.

8. Make your article more personable than the “best” article.

9. Use more and better images than the best article.