iChrisTaylor.com

Hi, I’m Chris Taylor. I’m a content strategist from Belfast, Northern Ireland. This blog is where you’ll find pretty much everything I do online. 

What I've been writing

Why copywriting is essential for businesses of all sizes

Why copywriting is essential for businesses of all sizes

Copywriting is essential for businesses of all sizes because it is a skill that can help a business to create compelling and persuasive marketing materials. Copywriting can also help a business to improve its website content, making it more user-friendly and search engine optimised.

How can a copywriter help your business?

How can a copywriter help your business?

As a business owner, you're always looking for ways to get more traffic and conversions. One way to do this is to hire a copywriter. A copywriter can help you create content that is designed to attract your target audience and convert them into customers.

Your guide to content strategy frameworks

Your guide to content strategy frameworks

A content strategy framework is a great way to help you develop a content strategy that works for your business. The framework provides a structure that will enable you to create and implement a strategy that produces meaningful content that meets your business objectives.

What does a content strategist do?

What does a content strategist do?

What does a content strategist do? With the focus of business related content transitioning to an audience first approach, there’s now a strong demand for content strategy.

How to reposition your brand with a content strategy

How to reposition your brand with a content strategy

If your content isn't performing the way your business needs, you should consider repositioning your brand.

What’s the Difference between a Content Strategy and a Content Marketing Strategy?

A Content Strategy is positioned above all of your other strategies. It’s more important than your brand strategy. It’s more important than your communications strategy and it’s more important than your content marketing strategy.

Learn how a content strategist can transform your brand

A content strategist is responsible for increasing measurable actions across your website and digital marketing channels. They put in place a strategy that delivers engaging content that results in a positive outcome.

How brand informs your content strategy

If you create content that is valuable to your audience and serves a marketing purpose for your business, you are doing content marketing.

What Is Content Marketing?

If you create content that is valuable to your audience and serves a marketing purpose for your business, you are doing content marketing.

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