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Squoosh

The Google Chrome Labs team has designed Squoosh to enable users to compress and reformat their pictures. This image compressor will reduce the file size of images.

Write a killer single-minded proposition in 4 steps - Howard Ibach

  1. Identify the product's most important features.
  2. When you identify the important features, figure out each feature's benefits.
  3. One of those feature/benefits will be the compelling reason to make a purchase.
  4. Try the Times Square Test