Here's a list of the tools that should be a part of your analytics practice today:
At the start of 2017, more than 65 million local businesses had a Facebook page.
79% of online adults use Facebook.
42% of consumers do not follow brands on social media.
42.2% of people like or follow a page so they can get an exclusive offer.
Every Facebook user has more than 1,500 stories competing for a spot in their newsfeed at any given time.
However, only about 300 of those stories are chosen to appear in the newsfeed.
40.5% of people say they prefer ads that are directly related to their interests.
Shorter Facebook posts get 23% more interaction than longer posts.
Posts with photos receive 179% more engagements than other posts.
Videos are the most shared post type, with 89.5 average Facebook shares
The average length of a Facebook video was 3 minutes and 48 seconds.
The average person only watched a Facebook video for 10 seconds.
85% of Facebook videos are watched with the sound turned off.
People are 1.5x more likely to watch video on a smartphone instead of a desktop.
Square video takes up 78% more space in a mobile newsfeed than landscape video does.