Designing Templates with Hero Images | MailChimp

http://blog.mailchimp.com/designing-templates-with-hero-images/

A hero section is a design technique that involves using images, short, compelling copy, and a call to action to make content more attention-grabbing. But there’s a lot to consider if you’re including hero sections in your email. In this post, we’ll explore some best practices that’ll help you get the most out of this exciting new feature.