Five strategies for marketing and product to work together more effectively

https://adachen.com/effective-marketing-product-partnership-f258e19c0bac#.h7se4btn6

  1. Agree on your product’s north star metrics.
  2. Unify your planning process.
  3. Adapt your workflow to depend on each other.
  4. Run regular business reviews together.
  5. Create a system of accountability.