I am evangelizing the 10/20/30 Rule of PowerPoint. It’s quite simple: a pitch should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points. This rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a partnership, etc.
Another useful article from Larry Kim.
A better, more realistic process for content marketing would look like this:
- Create: Produce content and share it on social media.
- Amplify: Selectively promote your top content on social media.
- Tag: Build your remarketing audience by tagging site visitors with a cookie.
- Filter: Apply behavioral and demographic filters on your audience.
- Remarket: Remarket to your audience with display ads, social ads, and Remarketing Lists for Search Ads (RLSA) to promote offers.
- Convert: Capture qualified leads or sale.
You can use the following 10 Twitter and Facebook advertising hacks as a catalyst to get more eyeballs on your content, or as an accelerant to create an even larger traffic explosion.
If you have a WordPress site and have not been receiving your admin emails, you should start using Mailgun to deliver your email.
Mailgun is the email automation engine trusted by over 10,000 website and application developers for sending, receiving and tracking emails. By taking advantage of Mailgun’s powerful email APIs, developers can spend more time building awesome websites and less time fighting with email servers. Mailgun supports all of the most popular languages including PHP, Ruby, Python, C# and Java.
One particularly useful feature of this plugin is that it provides you with a way to send email when the server you are on does not support SMTP or where outbound SMTP is restricted since the plug-in uses the Mailgun HTTP API for sending email by default. All you need to use the plugin is a Mailgun account. Mailgun has a free account that lets you send up to 200 emails per day, which is great for testing. Paid subscriptions are available for increased limits.
It’s easy to setup, but use this wpbeginner guide to help you through it.
A few useful trello templates:
We’ll show you how easy it is to get your entire team up and running with Trello. Click on a team below for all of the boards and tools you need to succeed.
Less than 1% of Myanmar had internet access until 2014. Now the country is getting online at an astonishing rate — but so is fake news and anti-Muslim sentiment. Sheera Frenkel finds out what happens when everyone you know joins Facebook at the same time.
Here’s a useful plugin (from Black Studio) for enhancing your sidebar content:
This plugin adds a new Visual Editor widget type that allows you to insert rich text and media objects in your sidebars with no hassle. The default WordPress text widget lacks of functionalities and it requires HTML knowledge, this plugin was born to overcome these limitations. With Black Studio TinyMCE Widget you will be able to edit your widgets in a WYSIWYG manner using the native WordPress TinyMCE editor, just like you do in posts and pages. And if you are a developer you may still switch back and forth from Visual to HTML mode.
- Add rich text widgets to your sidebars and edit them using visual editor
- Switch between Visual mode and HTML mode (including Quicktags toolbar)
- Insert images/videos from WordPress Media Library
- Insert links to existing WordPress pages/posts or external resources
- Support for fullscreen editing mode
- and lots more!
“The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social for your business is video. Period.”