How Joe Daniels creates his articles:
Explain briefly what you’re going to talk about. What is the focus?
Leading Them In:
Most people will have a base knowledge of the subject. This is where you clarify that base knowledge and lead them in to the topic.
Sit Up And Pay Attention:
With the help of stats or expert opinion, show the audience that the topic is super important and they really, really need to take notice.
This is the premise of the article, explaining what you have to say on the topic.
Something To Take Away:
Once you’ve explained the theory, you need to give them something practical that they can go away and work with.
Bring It All Together:
Finish off by summarizing and bringing together the key points of the article.