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 The 7 Principles of Privacy by Design

  1. The Privacy by Design approach must adopt a proactive rather than reactive stance and aim at preventing privacy risks and not at addressing them after they occur;
  2. Privacy is to be used as a default setting;
  3. Privacy must be embedded into design;
  4. Privacy by Design ensures full functionality and seeks to achieve both privacy and security;
  5. Security must be made an integral part of the systems throughout their whole lifecycle;
  6. It seeks to achieve visibility and transparency;
  7. Systems are to be kept user-centric and users interests and needs must be taken into account.