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The New Facebook Algorithm 2018: Everything Marketers Need to Know

How the Facebook algorithm and News Feed works via Buffer

Really useful tips from Brian Peters over on the Buffer blog.

In the recent Facebook News Feed webinar, their team broke the algorithm down into four, very simple components:

  • Inventory (content available)
  • Signals (considerations about content)
  • Predictions (considerations about person)
  • Overall Score

These four key algorithm factors serve the sole purpose of providing Facebook users with a better overall experience.

Signals are what we as brands and marketers can focus on in order to have our content seen by more users on the Facebook News Feed.

Active interactions such as sharing, commenting, and reacting will hold much more weight than “passive” interactions such as clicking, viewing, or hovering.