This is why email newsletters should be important to your marketing strategy

https://www.fastcompany.com/40572973/email-yes-email-is-the-next-great-media-platform

“In our age, everyone is used to refreshing Twitter streams and Facebook feeds, [so] there’s something nice to feeling like you’re slowing down the pace of info that’s coming your way.”

“Journalists and publications are looking for other ways to reach their audience, and we believe you can do that in a truly meaningful way with newsletters.”

In 2014, The Atlantic’s Alexis Madrigal described email as a “tremendous, decentralized, open platform on which new, innovative things can [be] and have been built”—”an exciting landscape of freedom amidst the walled gardens of social networking and messaging services. 

Email—yes, email—is the next great media platform