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The best sizes for sharing images on social media

More useful advice from the folks at Buffer:

In general, here are the best sizes for sharing images on social media. 

Facebook – 1,200 x 628

Twitter – 1,024 x 576

Instagram – 1,080 x 1,080

LinkedIn – 552 x 368

Pinterest – 600 x 900

Google+ – 800 x 320

And here is "the Essential Social Media Design & Sizing Cheat Sheet" from omnicore:

How to Create the Best Powerpoint Presentations

Some good tips from the folks at hubspot:

1) Less is more.

2) Keep text to a minimum.

3) Rethink visuals.

4) Incorporate multimedia.

Bonus: 24 Great SlideShare & PowerPoint Presentation Examples for Marketers

How to Produce Better Content Ideas from Mark Johnstone

 

Tracking Internal Marketing Campaigns With Google Analytics

Christian Ebernickel discusses why UTM parameters are are not suitable for tracking internal campaigns and proposes using ITMs instead.

ITM Parameters At A Glance Link

Drawing on the UTM parameters, we’ll use the following ITM parameters to track internal marketing campaigns:

  • itm_source
    This identifies the source of the traffic. In the case of internal ads, this is usually your own domain. However, if you employ cross-domain tracking or different ad servers, different traffic sources can appear in this field.
  • itm_medium
    This is the medium of the internal ad; for example, a banner or product recommendation.
    itm_campaign
    This is the name of the internal marketing campaign.
  • itm_content
    This is a parameter to differentiate between similar content, or links in the same ad; for example, text_link or banner_468x60.
    itm_term
  • This is the search keyword that triggered the internal ad. Alternatively, it could be a keyword to categorize the ad by content.

What is Digital Culture? – Building The Agile Business

Neil Perkin, who took one of my Squared Online classes states that we should know:

the importance of organisational culture in supporting digital transformation and change (it’s the people, stupid!)

He then defines digital culture as:

  • Agile and Responsive
  • Customer-centric
  • Commercially focused
  • Visionary
  • Technology-literate
  • Flexible and adaptive
  • Networked
  • Exploring and curious
  • Entrepreneurial and innovative
  • Open and transparent
  • Collaboration and learning