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Keywords Everywhere - Keyword Tool
...is a free keyword research tool that shows you useful google keyword search volume and cost per click data on multiple websites. This tool saves you the hassle of copying data from various websites and using the google adwords keyword planner to see relevant search volume and cpc data.
Neil Patel has a handy keyword tool on his website: Ubersuggest
Get Your Organic Keywords Displayed in Google Analytics
The free plan checks your 25 most frequented URLs.
Answer The Public
The auto suggest results provided by Google & Bing are a goldmine of insight for today’s marketeers. As you type you are presented with an aggregated view of the questions & therefore a hint of the motivations & emotions of the people behind each search query.
we built simple visualisations of the data. A one-pager that could be shared to prompt a conversation on how you could start answering your public better.
Brilliant case study from Wise Merchant on how Wee Squeak grew an email list using facebook ads.
Step 1. Create audiences based on interests and exclusions
Step 2. Create Lead Ads to capture emails
Step 3. Split-test Lead Ads by audience to reduce costs
Step 4. Automate costs with rules
Really useful tips from Brian Peters over on the Buffer blog.
In the recent Facebook News Feed webinar, their team broke the algorithm down into four, very simple components:
- Inventory (content available)
- Signals (considerations about content)
- Predictions (considerations about person)
- Overall Score
These four key algorithm factors serve the sole purpose of providing Facebook users with a better overall experience.
Signals are what we as brands and marketers can focus on in order to have our content seen by more users on the Facebook News Feed.
Active interactions such as sharing, commenting, and reacting will hold much more weight than “passive” interactions such as clicking, viewing, or hovering.
1. Gather your resources.
2. Write a better headline than the “best” article.
3. Make your article longer than the “best” article.
4. Provide more research in your article than the “best” article.
5. Go deeper than the “best” article.
6. Provide more step-by-step guidance than the “best article.”
7. Make sure your article is better organized than the “best” article.
8. Make your article more personable than the “best” article.
9. Use more and better images than the best article.