Digital Marketing

How to Create the Best Powerpoint Presentations Some good tips from the folks at hubspot: 1) Less is more. 2) Keep text to a minimum. 3) Rethink visuals. 4) Incorporate multimedia.

Tracking Internal Marketing Campaigns With Google Analytics Christian Ebernickel discusses why UTM parameters are are not suitable for tracking internal campaigns and proposes using ITMs instead. ITM Parameters At A Glance

What is Digital Culture? – Building The Agile Business Neil Perkin, who took one of my Squared Online classes states that we should know: the importance of organisational culture in supporting digital transformation