Digital Marketing

How to Create the Best Powerpoint Presentations

https://blog.hubspot.com/marketing/inspiring-slideshare-presentations-for-marketers-list Some good tips from the folks at hubspot: 1) Less is more. 2) Keep text to a minimum. 3) Rethink visuals. 4) Incorporate multimedia.

Tracking Internal Marketing Campaigns With Google Analytics

https://www.smashingmagazine.com/2017/08/tracking-internal-marketing-campaigns-google-analytics Christian Ebernickel discusses why UTM parameters are are not suitable for tracking internal campaigns and proposes using ITMs instead. ITM Parameters At A Glance

What is Digital Culture? – Building The Agile Business

https://medium.com/building-the-agile-business/what-is-digital-culture-8391df7490f3 Neil Perkin, who took one of my Squared Online classes states that we should know: the importance of organisational culture in supporting digital transformation