Skip to main content

Analytics Tools by Avinash Kaushik

Here's a list of the tools that should be a part of your analytics practice today:

Clickstream: Google AnalyticsCloud-hosted PiwikFirebase (for mobile apps)

Multiple Outcomes: QualarooGoogle Surveys. And create Goals in your analytics tools above.

Experimentation: Google OptimizeV W O

Voice of Customer: UserTestingUsability Hub. Also the multiple outcomes solutions above.

Competitive Intelligence: SimilarWebAdWords Keyword PlannerSocial Mention.

GA Bulk URL Builder - Google Sheets add-on

Tired of tagging urls with UTMs one at a time? With this Add-on you can build 100s of URLs in one click!

GA Bulk URL Builder

Get SoundCloud & iTunes RSS Feed Urls

Simply paste the iTunes / SoundCloud urls into getrssfeed and let the service retrieve the podcast public RSS feed for you

22 Facebook Statistics that Every Marketer Must Know in 2017

40.5% of people say they prefer ads that are directly related to their interests

At the start of 2017, more than 65 million local businesses had a Facebook page.

79% of online adults use Facebook.

42% of consumers do not follow brands on social media.

42.2% of people like or follow a page so they can get an exclusive offer.

Every Facebook user has more than 1,500 stories competing for a spot in their newsfeed at any given time.

However, only about 300 of those stories are chosen to appear in the newsfeed.

40.5% of people say they prefer ads that are directly related to their interests.

Shorter Facebook posts get 23% more interaction than longer posts.

Posts with photos receive 179% more engagements than other posts.

Videos are the most shared post type, with 89.5 average Facebook shares

The average length of a Facebook video was 3 minutes and 48 seconds.

The average person only watched a Facebook video for 10 seconds.

85% of Facebook videos are watched with the sound turned off.

People are 1.5x more likely to watch video on a smartphone instead of a desktop.

Square video takes up 78% more space in a mobile newsfeed than landscape video does.

Read the full article at adespresso.

"You're doing it wrong" wise words from @thisissethsblog

You're doing it wrong. Once you're doing it, you have a chance to do it better.

But at least you're doing it.

Once you're doing it, you have a chance to do it better.

Waiting for perfect means not starting.

Seth Godin

Really Simple SSL Wordpress Plugin

Use the Really Simple SSL plugin to move your wordpress site over to SSL.

This is the code that is added to your htaccess file to force the 301 redirects.

# BEGIN rlrssslReallySimpleSSL rsssl_version[2.5.20]

<IfModule mod_rewrite.c>
RewriteEngine on
RewriteCond %{HTTPS} !=on [NC]
RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [R=301,L]
</IfModule>

# END rlrssslReallySimpleSSL

The best sizes for sharing images on social media

More useful advice from the folks at Buffer:

In general, here are the best sizes for sharing images on social media. 

Facebook – 1,200 x 628

Twitter – 1,024 x 576

Instagram – 1,080 x 1,080

LinkedIn – 552 x 368

Pinterest – 600 x 900

Google+ – 800 x 320

And here is "the Essential Social Media Design & Sizing Cheat Sheet" from omnicore:

How to Create the Best Powerpoint Presentations

Some good tips from the folks at hubspot:

1) Less is more.

2) Keep text to a minimum.

3) Rethink visuals.

4) Incorporate multimedia.

Bonus: 24 Great SlideShare & PowerPoint Presentation Examples for Marketers

How to Produce Better Content Ideas from Mark Johnstone

 

Tracking Internal Marketing Campaigns With Google Analytics

Christian Ebernickel discusses why UTM parameters are are not suitable for tracking internal campaigns and proposes using ITMs instead.

ITM Parameters At A Glance Link

Drawing on the UTM parameters, we’ll use the following ITM parameters to track internal marketing campaigns:

  • itm_source
    This identifies the source of the traffic. In the case of internal ads, this is usually your own domain. However, if you employ cross-domain tracking or different ad servers, different traffic sources can appear in this field.
  • itm_medium
    This is the medium of the internal ad; for example, a banner or product recommendation.
    itm_campaign
    This is the name of the internal marketing campaign.
  • itm_content
    This is a parameter to differentiate between similar content, or links in the same ad; for example, text_link or banner_468x60.
    itm_term
  • This is the search keyword that triggered the internal ad. Alternatively, it could be a keyword to categorize the ad by content.

What is Digital Culture? – Building The Agile Business

Neil Perkin, who took one of my Squared Online classes states that we should know:

the importance of organisational culture in supporting digital transformation and change (it’s the people, stupid!)

He then defines digital culture as:

  • Agile and Responsive
  • Customer-centric
  • Commercially focused
  • Visionary
  • Technology-literate
  • Flexible and adaptive
  • Networked
  • Exploring and curious
  • Entrepreneurial and innovative
  • Open and transparent
  • Collaboration and learning