Useful reminder on all of the options available on Facebook.
The targeting options we have available to us in Ads manager are:
- Custom and lookalike audiences
Plenty of food for thought in this article from Li Jin and D'Arcy Coolican over on the Andreessen Horowitz blog 'a16z'.
Love Aadam's approach to writing and his site physiqonomics is just brilliant.
Your body is pretty good at regulating your body weight, and while it’s completely happy with you getting fat, it doesn’t take too well to you losing fat. This is why even when you’re being diligent with your calorie deficit you may find your fat loss has come to a standstill.
Don’t worry though, I got you. Here are 8 reasons you’re not losing fat even when eating in a calorie deficit.
Another useful guide from the Social Media Examiner.
How Lead Generation Ads Work
Facebook and Instagram lead generation ads are designed to deliver email addresses directly to your database. Unlike other ad types, lead ads include a contact form for people to fill out if they’re interested in your product or service.
Facebook pre-populates the lead form with user information they already have. Because the ad does most of the work of filling in the data, users are more likely to complete the form, delivering you a new lead.
After leads are captured, Facebook lets you download them manually or you can connect to a CRM such as MailChimp or Salesforce.