Brilliant case study from Wise Merchant on how Wee Squeak grew an email list using facebook ads.
Step 1. Create audiences based on interests and exclusions
Step 2. Create Lead Ads to capture emails
Step 3. Split-test Lead Ads by audience to reduce costs
Step 4. Automate costs with rules
Really useful tips from Brian Peters over on the Buffer blog.
In the recent Facebook News Feed webinar, their team broke the algorithm down into four, very simple components:
- Inventory (content available)
- Signals (considerations about content)
- Predictions (considerations about person)
- Overall Score
These four key algorithm factors serve the sole purpose of providing Facebook users with a better overall experience.
Signals are what we as brands and marketers can focus on in order to have our content seen by more users on the Facebook News Feed.
Active interactions such as sharing, commenting, and reacting will hold much more weight than “passive” interactions such as clicking, viewing, or hovering.
1. Gather your resources.
2. Write a better headline than the “best” article.
3. Make your article longer than the “best” article.
4. Provide more research in your article than the “best” article.
5. Go deeper than the “best” article.
6. Provide more step-by-step guidance than the “best article.”
7. Make sure your article is better organized than the “best” article.
8. Make your article more personable than the “best” article.
9. Use more and better images than the best article.
How Joe Daniels creates his articles:
Explain briefly what you’re going to talk about. What is the focus?
Leading Them In:
Most people will have a base knowledge of the subject. This is where you clarify that base knowledge and lead them in to the topic.
Sit Up And Pay Attention:
With the help of stats or expert opinion, show the audience that the topic is super important and they really, really need to take notice.
This is the premise of the article, explaining what you have to say on the topic.
Something To Take Away:
Once you’ve explained the theory, you need to give them something practical that they can go away and work with.
Bring It All Together:
Finish off by summarizing and bringing together the key points of the article.
Here's an interesting use for Messenger from the folks at Hubspot.
The survey breaks down into 11 questions in three broad categories:
1. Changes In The Blogging Process
- How long does it take to write a blog post?
- How frequently do bloggers publish?
- Are bloggers using editors?
- Where and when do bloggers write?
2. Trends on Blog Content
- How long is your typical blog post?
- What do bloggers include in their content?
- Is guest posting still a popular practice?
- Are bloggers updating older articles?
3. Blogging Promotion and Measurement
- How is your content typically promoted?
- How often do bloggers check analytics?
- Are bloggers driving results?
For each question, we’ll present the survey data along with analysis showing which types of bloggers are reporting the best results. And finally, we’ll share the insights of experts and friends.
Here's a list of the tools that should be a part of your analytics practice today: