Scroll depth tracking gives you a simple way to understand how people engage with your content. Benjamin Mangold provides an excellent tutorial on how you can add scroll depth tracking to your google analytics. Watch below:
Enable the built-in scroll variables inside Google Tag Manager
Next, create a new tag by navigating to ‘Tags’ and clicking ‘New’.
Click on the trigger panel (below the tag) and click on the plus sign to create a new trigger.
Save the trigger and the tag, then publish the changes to your website.
How to put content at the centre of digital transformation
This book is about the vital role of content strategy in digital transformation, and vice versa.
If content isn’t put first, projects and organisations don’t end up doing so well. This book is an antidote to ‘content last’ experiences and ways of working.
It’s less about what order the words should go in, using bullet lists or the benefits of subheadings. Instead, it discusses the organisational processes and the systems and rules you need to ensure your organisation is capable of producing quality content in a sustainable way.
Only when you have a supportive (or at least non-obstructive) organisational culture can you produce content that responds to the needs of your users and get it published. And only when it’s published can your content meet the needs of your users.
From user needs, to getting the right people in place, to workflow and governance, this book will help you get ready to transform your content operations.
It won’t be easy. Content is political and digital transformation requires buy-in from all tiers. The thing is, it’s worth it. If you care about your users, you need a way to give them what they need. And even if you don’t care about your users, the only real way to meet your business goals online is to do it by meeting the needs of your users. So either way, you should read this book!
Useful writing tips from Nivi
Here’s what I send my friends when they ask for writing tips:
- Writing is a customer service problem.
- Pretend you’re sending an email.
- Sum it up in a tweet.
- Read it on your phone.
- Don’t write your thought process.
- Start with a summary.
- Writing is rewriting.
- Delete half the words.
- Avoid adjectives.
- Scrutinize every word for bias.
- Kill your darlings.
- Use persuasion checklists.
- Skim Strunk & White.
- Break the rules once you learn the rules.
- Writing is a design problem.
Recently I was tasked to deploy a Facebook Pixel on an ecommerce site. While deploying tags with Google Tag Manager is normally a relatively straightforward thing to do, I found the documentation around Facebook’s Pixel to be sub-par, a bit confusing, and in need of improvement. So I decided to write this guide both to help out those readers who are perplexed about the how to deploy the pixel, as well as spill some digital ink critiquing the FB Pixel documentation.
Source: Google Tag Manager Consultant
"Imagine a collaboratively developed, universal content style guide, based on usability evidence. With guidelines for creating easy to comprehend content, we'll design inclusively by default." – Sarah Richards
...if, working together, we can create a universal, inclusive style guide. Because "style guide" can mean different things, we called it the Readability Guidelines project.
In this article, you’ll discover how to create and run a self-sustaining Instagram ad sequence that converts followers into customers for as little as $5 per day.
Useful reminder on all of the options available on Facebook.
The targeting options we have available to us in Ads manager are:
- Custom and lookalike audiences