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How to Capture Over 600 Emails Using Only $90 in Facebook Ads

How Wee Squeak grew their email list on Facebook via wise merchant

Brilliant case study from Wise Merchant on how Wee Squeak grew an email list using facebook ads.

Step 1. Create audiences based on interests and exclusions

Step 2. Create Lead Ads to capture emails

Step 3. Split-test Lead Ads by audience to reduce costs

Step 4. Automate costs with rules

The New Facebook Algorithm 2018: Everything Marketers Need to Know

How the Facebook algorithm and News Feed works via Buffer

Really useful tips from Brian Peters over on the Buffer blog.

In the recent Facebook News Feed webinar, their team broke the algorithm down into four, very simple components:

  • Inventory (content available)
  • Signals (considerations about content)
  • Predictions (considerations about person)
  • Overall Score

These four key algorithm factors serve the sole purpose of providing Facebook users with a better overall experience.

Signals are what we as brands and marketers can focus on in order to have our content seen by more users on the Facebook News Feed.

Active interactions such as sharing, commenting, and reacting will hold much more weight than “passive” interactions such as clicking, viewing, or hovering.

You Can Write the Internet's Best Article on Any Subject

Really good article on Meet Edgar from Daniel Threlfall.

tl;dr Summary:

  • Craft a headline that uses emotional words and maybe even negative superlatives.
  • Create at least 2,500 words of solid content.
  • Back up your claims with research and the links to show it.
  • Answer any and all questions about your subject matter.
  • Include a how-to section in your article if possible.
  • Organize your article into clear sections and paragraphs.
  • Write in the first person.
  • Use lots of images.

1. Gather your resources.

2. Write a better headline than the “best” article.

3. Make your article longer than the “best” article.

4. Provide more research in your article than the “best” article.

5. Go deeper than the “best” article.

6. Provide more step-by-step guidance than the “best article.”

7. Make sure your article is better organized than the “best” article.

8. Make your article more personable than the “best” article.

9. Use more and better images than the best article.

 

How To Write Longer Content Like A Pro – The Startup – Medium

How Joe Daniels creates his articles: 

The Focus:

Explain briefly what you’re going to talk about. What is the focus?

Leading Them In:

Most people will have a base knowledge of the subject. This is where you clarify that base knowledge and lead them in to the topic.

Sit Up And Pay Attention:

With the help of stats or expert opinion, show the audience that the topic is super important and they really, really need to take notice.

The Meat:

This is the premise of the article, explaining what you have to say on the topic.

Something To Take Away:

Once you’ve explained the theory, you need to give them something practical that they can go away and work with.

Bring It All Together:

Finish off by summarizing and bringing together the key points of the article.

 The 7 Principles of Privacy by Design

  1. The Privacy by Design approach must adopt a proactive rather than reactive stance and aim at preventing privacy risks and not at addressing them after they occur;
  2. Privacy is to be used as a default setting;
  3. Privacy must be embedded into design;
  4. Privacy by Design ensures full functionality and seeks to achieve both privacy and security;
  5. Security must be made an integral part of the systems throughout their whole lifecycle;
  6. It seeks to achieve visibility and transparency;
  7. Systems are to be kept user-centric and users interests and needs must be taken into account.

 

 

Is Facebook Messenger the New Email? 3 Experiments to Find Out

Here's an interesting use for Messenger from the folks at Hubspot.

  1. Using Facebook Messenger as a Content Delivery Channel
  2. Getting Event Attendees to Participate Through Facebook Messenger
  3. Using Facebook Messenger in Place of Forms

Blogging Statistics and Trends: The 2017 Survey of 1000+ Bloggers

The survey breaks down into 11 questions in three broad categories:

1. Changes In The Blogging Process

  • How long does it take to write a blog post?
  • How frequently do bloggers publish?
  • Are bloggers using editors?
  • Where and when do bloggers write?

2. Trends on Blog Content

  • How long is your typical blog post?
  • What do bloggers include in their content?
  • Is guest posting still a popular practice?
  • Are bloggers updating older articles?

3. Blogging Promotion and Measurement

  • How is your content typically promoted?
  • How often do bloggers check analytics?
  • Are bloggers driving results?

For each question, we’ll present the survey data along with analysis showing which types of bloggers are reporting the best results. And finally, we’ll share the insights of experts and friends.

Read the full article now!

Analytics Tools by Avinash Kaushik

Here's a list of the tools that should be a part of your analytics practice today:

Clickstream: Google AnalyticsCloud-hosted PiwikFirebase (for mobile apps)

Multiple Outcomes: QualarooGoogle Surveys. And create Goals in your analytics tools above.

Experimentation: Google OptimizeV W O

Voice of Customer: UserTestingUsability Hub. Also the multiple outcomes solutions above.

Competitive Intelligence: SimilarWebAdWords Keyword PlannerSocial Mention.