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How To Find The Best Audiences To Target On Facebook via AdEspresso

Useful reminder on all of the options available on Facebook.

The targeting options we have available to us in Ads manager are:

  • Custom and lookalike audiences
  • Location
  • Age
  • Gender
  • Language
  • Demographics
  • Interests
  • Behaviors

 

 

Squoosh

The Google Chrome Labs team has designed Squoosh to enable users to compress and reformat their pictures. This image compressor will reduce the file size of images.

Write a killer single-minded proposition in 4 steps - Howard Ibach

  1. Identify the product's most important features.
  2. When you identify the important features, figure out each feature's benefits.
  3. One of those feature/benefits will be the compelling reason to make a purchase.
  4. Try the Times Square Test

Measuring Network Effects

Plenty of food for thought in this article from Li Jin and D'Arcy Coolican over on the Andreessen Horowitz blog 'a16z'.

 

https://a16z.files.wordpress.com/2018/12/16-network-effects-metrics_a16z.jpg

Glossary of Facebook Ad Terms

Here is a handy list of definitions and descriptions for common facebook ad terms.

8 Reasons You’re Not Losing Fat in a Calorie Deficit

Love Aadam's approach to writing and his site physiqonomics is just brilliant.

Your body is pretty good at regulating your body weight, and while it’s completely happy with you getting fat, it doesn’t take too well to you losing fat.  This is why even when you’re being diligent with your calorie deficit you may find your fat loss has come to a standstill.

Don’t worry though, I got you. Here are 8 reasons you’re not losing fat even when eating in a calorie deficit.

Find out what those 8 reasons are :-)

How to Use Facebook Lead Ads

Another useful guide from the Social Media Examiner.

How Lead Generation Ads Work

Facebook and Instagram lead generation ads are designed to deliver email addresses directly to your database. Unlike other ad types, lead ads include a contact form for people to fill out if they’re interested in your product or service.

Facebook pre-populates the lead form with user information they already have. Because the ad does most of the work of filling in the data, users are more likely to complete the form, delivering you a new lead.

After leads are captured, Facebook lets you download them manually or you can connect to a CRM such as MailChimp or Salesforce.

Read the full guide.

Ben Thompson's Code University 2018 Talk

Here are a selection of articles about the topics discussed, and links to more:

  • Aggregation Theory
  • Aggregators Versus Platforms

Ben is as insightful as ever.