How Joe Daniels creates his articles:
Explain briefly what you’re going to talk about. What is the focus?
Leading Them In:
Most people will have a base knowledge of the subject. This is where you clarify that base knowledge and lead them in to the topic.
Sit Up And Pay Attention:
With the help of stats or expert opinion, show the audience that the topic is super important and they really, really need to take notice.
This is the premise of the article, explaining what you have to say on the topic.
Something To Take Away:
Once you’ve explained the theory, you need to give them something practical that they can go away and work with.
Bring It All Together:
Finish off by summarizing and bringing together the key points of the article.
Here's an interesting use for Messenger from the folks at Hubspot.
The survey breaks down into 11 questions in three broad categories:
1. Changes In The Blogging Process
- How long does it take to write a blog post?
- How frequently do bloggers publish?
- Are bloggers using editors?
- Where and when do bloggers write?
2. Trends on Blog Content
- How long is your typical blog post?
- What do bloggers include in their content?
- Is guest posting still a popular practice?
- Are bloggers updating older articles?
3. Blogging Promotion and Measurement
- How is your content typically promoted?
- How often do bloggers check analytics?
- Are bloggers driving results?
For each question, we’ll present the survey data along with analysis showing which types of bloggers are reporting the best results. And finally, we’ll share the insights of experts and friends.
Here's a list of the tools that should be a part of your analytics practice today:
At the start of 2017, more than 65 million local businesses had a Facebook page.
79% of online adults use Facebook.
42% of consumers do not follow brands on social media.
42.2% of people like or follow a page so they can get an exclusive offer.
Every Facebook user has more than 1,500 stories competing for a spot in their newsfeed at any given time.
However, only about 300 of those stories are chosen to appear in the newsfeed.
40.5% of people say they prefer ads that are directly related to their interests.
Shorter Facebook posts get 23% more interaction than longer posts.
Posts with photos receive 179% more engagements than other posts.
Videos are the most shared post type, with 89.5 average Facebook shares
The average length of a Facebook video was 3 minutes and 48 seconds.
The average person only watched a Facebook video for 10 seconds.
85% of Facebook videos are watched with the sound turned off.
People are 1.5x more likely to watch video on a smartphone instead of a desktop.
Square video takes up 78% more space in a mobile newsfeed than landscape video does.