To the casual observer, it is chaos; commuters packed shoulder-to-shoulder amid the constant clatter of arriving and departing trains. But a closer look reveals something more beneath the surface: A station may be packed, yet commuters move smoothly along concourses and platforms. Platforms are a whirl of noisy activity, yet trains maintain remarkable on-time performance.
Rail stations, whether in Japan or elsewhere, are also great places to see “nudge theory” at work. Pioneered by behavioral economist Richard Thaler, who was awarded the 2017 Nobel Memorial Prize for his work, and Harvard Law School professor Cass Sunstein, the theory posits that gentle nudges can subtly influence people towards decisions in their own (or society’s) best interests, such as signing up for private pension schemes or organ donation.
When it come to passenger manipulation, what sets the stations of Japan apart from their counterparts is both the ingenuity behind their nudges and the imperceptible manner in which they are implemented. Japan’s nudges reflect a higher order of thinking.
Japan has one of the highest suicide rates among OECD nations, and often, those taking their own lives do so by leaping from station platforms into the path of oncoming trains, with Japan averaging one such instance each day.
Operating on the theory that exposure to blue light has a calming effect on one’s mood, rail stations in Japan began installing these LED panels as a suicide-prevention measure in 2009. They are strategically located at the ends of each platform—typically the most-isolated and least-trafficked area, and accordingly, the point from which most platform jumps occur.
According to a study by researchers at the University of Tokyo published in the Journal of Affective Disorders in 2013, data analyzed over a 10-year period shows an 84 percent decline in the number of suicide attempts at stations where blue lights are installed.
“In our age, everyone is used to refreshing Twitter streams and Facebook feeds, [so] there’s something nice to feeling like you’re slowing down the pace of info that’s coming your way.”
“Journalists and publications are looking for other ways to reach their audience, and we believe you can do that in a truly meaningful way with newsletters.”
In 2014, The Atlantic’s Alexis Madrigal described email as a “tremendous, decentralized, open platform on which new, innovative things can [be] and have been built”—”an exciting landscape of freedom amidst the walled gardens of social networking and messaging services.
To help you identify what's effective and what's not, we've listed out 31 examples of CTAs that totally rock. These call-to-action examples are broken out into three categories:
- Simple and effective CTAs
- CTAs with great call-to-action phrases
- CTAs that balancing multiple buttons on one page
Lots of good examples (well 31!) of Call's-to-Actions that actually work from Hubspot.
Facebook Business Manager is a tool to help you create, publish, monitor, and report on various business-related assets, including your business’s Facebook Pages, or your Facebook advertisements. Business Manager allows you to grant partial or full access to different employees, and assign them different roles within the platform.
Essentially, Facebook Business Manager helps your team stay organized and focused while monitoring, creating, and publishing ads, pages, and other business assets on Facebook.
Find out how to set up Facebook Business Manager in this handy guide from Hubspot.
Brilliant case study from Wise Merchant on how Wee Squeak grew an email list using facebook ads.
Step 1. Create audiences based on interests and exclusions
Step 2. Create Lead Ads to capture emails
Step 3. Split-test Lead Ads by audience to reduce costs
Step 4. Automate costs with rules
Really useful tips from Brian Peters over on the Buffer blog.
In the recent Facebook News Feed webinar, their team broke the algorithm down into four, very simple components:
- Inventory (content available)
- Signals (considerations about content)
- Predictions (considerations about person)
- Overall Score
These four key algorithm factors serve the sole purpose of providing Facebook users with a better overall experience.
Signals are what we as brands and marketers can focus on in order to have our content seen by more users on the Facebook News Feed.
Active interactions such as sharing, commenting, and reacting will hold much more weight than “passive” interactions such as clicking, viewing, or hovering.
1. Gather your resources.
2. Write a better headline than the “best” article.
3. Make your article longer than the “best” article.
4. Provide more research in your article than the “best” article.
5. Go deeper than the “best” article.
6. Provide more step-by-step guidance than the “best article.”
7. Make sure your article is better organized than the “best” article.
8. Make your article more personable than the “best” article.
9. Use more and better images than the best article.