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Ben Thompson's Code University 2018 Talk

Here are a selection of articles about the topics discussed, and links to more:

  • Aggregation Theory
  • Aggregators Versus Platforms

Ben is as insightful as ever.

Nudge Theory: The Amazing Psychology of Japanese Train Stations

 

To the casual observer, it is chaos; commuters packed shoulder-to-shoulder amid the constant clatter of arriving and departing trains. But a closer look reveals something more beneath the surface: A station may be packed, yet commuters move smoothly along concourses and platforms. Platforms are a whirl of noisy activity, yet trains maintain remarkable on-time performance.

Rail stations, whether in Japan or elsewhere, are also great places to see “nudge theory” at work. Pioneered by behavioral economist Richard Thaler, who was awarded the 2017 Nobel Memorial Prize for his work, and Harvard Law School professor Cass Sunstein, the theory posits that gentle nudges can subtly influence people towards decisions in their own (or society’s) best interests, such as signing up for private pension schemes or organ donation.

When it come to passenger manipulation, what sets the stations of Japan apart from their counterparts is both the ingenuity behind their nudges and the imperceptible manner in which they are implemented. Japan’s nudges reflect a higher order of thinking. 

Japan has one of the highest suicide rates among OECD nations, and often, those taking their own lives do so by leaping from station platforms into the path of oncoming trains, with Japan averaging one such instance each day.

Operating on the theory that exposure to blue light has a calming effect on one’s mood, rail stations in Japan began installing these LED panels as a suicide-prevention measure in 2009. They are strategically located at the ends of each platform—typically the most-isolated and least-trafficked area, and accordingly, the point from which most platform jumps occur.

According to a study by researchers at the University of Tokyo published in the Journal of Affective Disorders in 2013, data analyzed over a 10-year period shows an 84 percent decline in the number of suicide attempts at stations where blue lights are installed.

This is why email newsletters should be important to your marketing strategy

“In our age, everyone is used to refreshing Twitter streams and Facebook feeds, [so] there’s something nice to feeling like you’re slowing down the pace of info that’s coming your way.”

“Journalists and publications are looking for other ways to reach their audience, and we believe you can do that in a truly meaningful way with newsletters.”

In 2014, The Atlantic’s Alexis Madrigal described email as a “tremendous, decentralized, open platform on which new, innovative things can [be] and have been built”—”an exciting landscape of freedom amidst the walled gardens of social networking and messaging services. 

Email—yes, email—is the next great media platform

31 Call-to-Action Examples That Actually Work

To help you identify what's effective and what's not, we've listed out 31 examples of CTAs that totally rock. These call-to-action examples are broken out into three categories:

  • Simple and effective CTAs
  • CTAs with great call-to-action phrases
  • CTAs that balancing multiple buttons on one page

Lots of good examples (well 31!) of Call's-to-Actions that actually work from Hubspot.

Hubspot's Ultimate Guide to Facebook Business Manager

Facebook Business Manager is a tool to help you create, publish, monitor, and report on various business-related assets, including your business’s Facebook Pages, or your Facebook advertisements. Business Manager allows you to grant partial or full access to different employees, and assign them different roles within the platform.

Essentially, Facebook Business Manager helps your team stay organized and focused while monitoring, creating, and publishing ads, pages, and other business assets on Facebook.

Find out how to set up Facebook Business Manager in this handy guide from Hubspot.

How to Capture Over 600 Emails Using Only $90 in Facebook Ads

How Wee Squeak grew their email list on Facebook via wise merchant

Brilliant case study from Wise Merchant on how Wee Squeak grew an email list using facebook ads.

Step 1. Create audiences based on interests and exclusions

Step 2. Create Lead Ads to capture emails

Step 3. Split-test Lead Ads by audience to reduce costs

Step 4. Automate costs with rules