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How to Create a Marketing Plan: My 6 Step Process

Another great post from Noah Kagan:

  1. Validate your idea
  2. Pick an objective for your marketing
  3. Research the customer and where they go online / offline
  4. Model your objective in a spreadsheet
  5. Weekly and monthly reviews
  6. Adjust the sails if needed

What is Post Format in WordPress?

  • aside - Typically styled without a title. Similar to a Facebook note update.
  • gallery - A gallery of images. Post will likely contain a gallery shortcode and will have image attachments. 
  • link - A link to another site. Themes may wish to use the first <a href=””> tag in the post content as the external link for that post. An alternative approach could be if the post consists only of a URL, then that will be the URL and the title (post_title) will be the name attached to the anchor for it.
  • image - A single image. The first <img /> tag in the post could be considered the image. Alternatively, if the post consists only of a URL, that will be the image URL and the title of the post (post_title) will be the title attribute for the image.
  • quote - A quotation. Probably will contain a blockquote holding the quote content. Alternatively, the quote may be just the content, with the source/author being the title.
  • status - A short status update, similar to a Twitter status update.
  • video - A single video or video playlist. The first <video /> tag or object/embed in the post content could be considered the video. Alternatively, if the post consists only of a URL, that will be the video URL. May also contain the video as an attachment to the post, if video support is enabled on the blog (like via a plugin).
  • audio - An audio file or playlist. Could be used for Podcasting.
  • chat - A chat transcript, like so:

8 Google Sheets Tips to Grow & Automate Your Business

Lots of great info in this article by David Krevitt. The facebook ad integration is one I'm going to look into straightaway.

In startups, EVERYONE uses Google Sheets:

  • Marketers track goals and results for campaigns
  • SEO experts perform keyword and backlink research
  • Content producers manage an editorial calendar
  • And tons more...

Use these tricks to dominate your Sheets game. Plus, you’ll see real-life examples on how other successful companies (like Zapier) use Google Sheets for massive success.

Make better use of Google scripts


Google Scripts is a powerful tool you can use to automate Google productivity tools like Sheets and Docs. The ability to automatically send emails makes it an extra powerful tool.

How Long Should Your Blog Articles Be? via @neilpatel

Shooting for around 2,000 – 2,250 words should be just about perfect for scratching your readers’ itch.

25 Facebook Ad Design Hacks to Make People Click - Aggregate blog

A really useful blog post, by Karola Karlson, that acts as a reminder for facebook ad best practice.

Facebook ad design hacks:

  1. Create colourful ad images
  2. Use highly contrasted colours
  3. Create ads that contrast with the entire newsfeed
  4. Add your value proposition in the ad image
  5. Keep your in-image copy short

A Million Words Published at Work in a Remote Company

This is great advice from Sara Rosso:

How, What, Why to Document (and Publish) at Work

Work as though you’re constantly training your replacement: document, explain, and be as public as possible with decisions / discussions.

How to Spend a Social Media Budget

Imagine: You have $100 to spend on social media

Here’re the three possible ways to spend your $100:

  • Plan A: The all-in-one social media budget
  • Plan B: Invest in education
  • Plan C: Advertising-focused