But the task of capturing all the answers became a challenge. We needed to automate the gathering of questions and create something that could be easily shared. This is search insight that should and could be used by any marketing team. Creative, PR, Content, SEO.
So we built simple visualisations of the data. A one-pager that could be shared to prompt a conversation on how you could start answering your public better. By creating content that’s useful, funny or inspiring.
Gary Preston has written this useful article on how to use google suggest to read the minds of your customers.