Decide What to Include in the Dashboard
Now it’s time to start building your dashboard. The first step is to determine which metrics matter most.
Anything could be tracked. You can easily set up a report that tracks your new Twitter followers or the number of incoming customer support tickets. But these numbers are meaningless if you don’t have a reason to track them.
So to get started, consider how your performance is measured. For a blog to be considered a success, there are a handful of core metrics that could be tracked:
- Users: How many people come to your blog?
- Sessions: How many times do they visit your blog?
- Bounce Rate: Do they leave right after visiting your blog, or do they stick around?
- Organic Traffic: How much of your traffic comes directly from organic search results?
- Month over Month Growth: How is your site traffic growing month over month?
These are the basic metrics you will want to keep an eye on—and the ones we’ll include in our dashboard in this tutorial.
Your team might have different metrics that are more important for your company: sales, signup rates, conversion rates from ad campaigns, and more. If so, decide which of those are most important, then add sections to the dashboard to track them as well.
Get Data For Your Dashboard
Now, we need data for each of those metrics, so we can turn it into a report. And, to make things automatic, we need to data to be automatically added and updated in our spreadsheet.
That’s easy to do for website analytics, with the Google Analytics Spreadsheet Add-On. Add the plugin to your Google Sheets account and connect it to Google Analytics, and it will automatically import live data about your website.