https://medium.com/swlh/how-to-write-longer-content-like-a-pro-5fef56d05e86
How Joe Daniels creates his articles:
The Focus:
Explain briefly what you’re going to talk about. What is the focus?
Leading Them In:
Most people will have a base knowledge of the subject. This is where you clarify that base knowledge and lead them in to the topic.
Sit Up And Pay Attention:
With the help of stats or expert opinion, show the audience that the topic is super important and they really, really need to take notice.
The Meat:
This is the premise of the article, explaining what you have to say on the topic.
Something To Take Away:
Once you’ve explained the theory, you need to give them something practical that they can go away and work with.
Bring It All Together:
Finish off by summarizing and bringing together the key points of the article.
