I think this is the best ad I’ve watched in years:
As Sir Philip Craven MBE, IPC President says:
“Channel 4 is the international benchmark for Paralympic broadcasting and in my view they have created an advert for Rio 2016 that will redefine once again how people see Paralympic sport, but most importantly people with an impairment.
“Yes I can!” the three words that I hope will define your summer and your attitude forever more.”
I couldn’t agree more.
Find out more about the show