Copywriting is the art of writing persuasively with the intent of driving an action. Therefore your writing should focus on your desired outcome. Follow these copywriting tips if you want to write a more compelling article.
- Less is more
- Benefits v features
- Use an active voice
- Be commanding and instill confidence
- Write how your customer talks
- Find the friction. Solve the problem.
- Be honest
- Write a compelling headline
- Write calls to action with a calls to value mentality
- Write short sentences in a structured way
- Write a story
- Be specific
- Call out the customer you serve
The complete guide: ‘13 Tips For Better Copywriting‘ was originally posted on the Highly Digital blog.
