Chris Taylor Digital Marketing and Web Design
Copywriting Tips

Copywriting Tips

Copywriting is the art of writing persuasively with the intent of driving an action. Therefore your writing should focus on your desired outcome. Follow these copywriting tips if you want to write a more compelling article.

  1. Less is more
  2. Benefits v features
  3. Use an active voice
  4. Be commanding and instill confidence
  5. Write how your customer talks
  6. Find the friction. Solve the problem.
  7. Be honest
  8. Write a compelling headline
  9. Write calls to action with a calls to value mentality
  10. Write short sentences in a structured way
  11. Write a story
  12. Be specific
  13. Call out the customer you serve

The complete guide: ‘13 Tips For Better Copywriting‘ was originally posted on the Highly Digital blog.

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