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How to track scroll depth with Google Tag Manager | Loves Data

Scroll depth tracking gives you a simple way to understand how people engage with your content. Benjamin Mangold provides an excellent tutorial on how you can add scroll depth tracking to your google analytics. Watch below:

STEP 1

Enable the built-in scroll variables inside Google Tag Manager

STEP 2

Next, create a new tag by navigating to ‘Tags’ and clicking ‘New’. 

Click on the trigger panel (below the tag) and click on the plus sign to create a new trigger. 

STEP 3

Save the trigger and the tag, then publish the changes to your website.

 

Guide: Facebook Pixel with Google Tag Manager

Recently I was tasked to deploy a Facebook Pixel on an ecommerce site. While deploying tags with Google Tag Manager is normally a relatively straightforward thing to do, I found the documentation around Facebook’s Pixel to be sub-par, a bit confusing, and in need of improvement. So I decided to write this guide both to help out those readers who are perplexed about the how to deploy the pixel, as well as spill some digital ink critiquing the FB Pixel documentation. 

Source: Google Tag Manager Consultant

Squoosh

The Google Chrome Labs team has designed Squoosh to enable users to compress and reformat their pictures. This image compressor will reduce the file size of images.

Free keyword tools

1 min read

Keywords Everywhere - Keyword Tool

This chrome extension:

...is a free keyword research tool that shows you useful google keyword search volume and cost per click data on multiple websites. This tool saves you the hassle of copying data from various websites and using the google adwords keyword planner to see relevant search volume and cpc data.

Ubersuggest

Neil Patel has a handy keyword tool on his website: Ubersuggest

Keyword Hero

Get Your Organic Keywords Displayed in Google Analytics

The free plan checks your 25 most frequented URLs.

Answer The Public

The auto suggest results provided by Google & Bing are a goldmine of insight for today’s marketeers. As you type you are presented with an aggregated view of the questions & therefore a hint of the motivations & emotions of the people behind each search query.

we built simple visualisations of the data. A one-pager that could be shared to prompt a conversation on how you could start answering your public better.

https://answerthepublic.com/

Analytics Tools by Avinash Kaushik

Here's a list of the tools that should be a part of your analytics practice today:

Clickstream: Google AnalyticsCloud-hosted PiwikFirebase (for mobile apps)

Multiple Outcomes: QualarooGoogle Surveys. And create Goals in your analytics tools above.

Experimentation: Google OptimizeV W O

Voice of Customer: UserTestingUsability Hub. Also the multiple outcomes solutions above.

Competitive Intelligence: SimilarWebAdWords Keyword PlannerSocial Mention.

GA Bulk URL Builder - Google Sheets add-on

Tired of tagging urls with UTMs one at a time? With this Add-on you can build 100s of URLs in one click!

GA Bulk URL Builder

The best sizes for sharing images on social media

More useful advice from the folks at Buffer:

In general, here are the best sizes for sharing images on social media. 

Facebook – 1,200 x 628

Twitter – 1,024 x 576

Instagram – 1,080 x 1,080

LinkedIn – 552 x 368

Pinterest – 600 x 900

Google+ – 800 x 320

And here is "the Essential Social Media Design & Sizing Cheat Sheet" from omnicore:

Tracking Internal Marketing Campaigns With Google Analytics

Christian Ebernickel discusses why UTM parameters are are not suitable for tracking internal campaigns and proposes using ITMs instead.

ITM Parameters At A Glance Link

Drawing on the UTM parameters, we’ll use the following ITM parameters to track internal marketing campaigns:

  • itm_source
    This identifies the source of the traffic. In the case of internal ads, this is usually your own domain. However, if you employ cross-domain tracking or different ad servers, different traffic sources can appear in this field.
  • itm_medium
    This is the medium of the internal ad; for example, a banner or product recommendation.
    itm_campaign
    This is the name of the internal marketing campaign.
  • itm_content
    This is a parameter to differentiate between similar content, or links in the same ad; for example, text_link or banner_468x60.
    itm_term
  • This is the search keyword that triggered the internal ad. Alternatively, it could be a keyword to categorize the ad by content.

Marketing Campaign Attribution by Krista Seiden

I still recommend the below hierarchy for manual tagging of campaigns, using the (up to) 5 UTM parameter slots available to you in the URL:

  • Campaign -name of your overarching campaign – e.g. spring-2013-collection or summer-2013-announcements. Be sure to follow a consistent campaign naming structure.
  • Medium – the medium used to send your campaign. Include “email” for an email campaign, “cpc” for ads, “social” for a social network or “landing-page” if you’re tracking button clicks from a landing page.
  • Source – used to differentiate the type of medium. If medium = cpc, then source may be google, bing, or yahoo. If utm medium = email, source can be used to call out the action (try, buy, coupon, awareness, etc).
  • Content – this is essentially a bonus field – it can be used to track many differentiating factors for

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