Scroll depth tracking gives you a simple way to understand how people engage with your content. Benjamin Mangold provides an excellent tutorial on how you can add scroll depth tracking to your google analytics. Watch below:
Enable the built-in scroll variables inside Google Tag Manager
Next, create a new tag by navigating to ‘Tags’ and clicking ‘New’.
Click on the trigger panel (below the tag) and click on the plus sign to create a new trigger.
Save the trigger and the tag, then publish the changes to your website.
Christian Ebernickel discusses why UTM parameters are are not suitable for tracking internal campaigns and proposes using ITMs instead.
ITM Parameters At A Glance Link
Drawing on the UTM parameters, we’ll use the following ITM parameters to track internal marketing campaigns:
This identifies the source of the traffic. In the case of internal ads, this is usually your own domain. However, if you employ cross-domain tracking or different ad servers, different traffic sources can appear in this field.
This is the medium of the internal ad; for example, a banner or product recommendation.
This is the name of the internal marketing campaign.
This is a parameter to differentiate between similar content, or links in the same ad; for example, text_link or banner_468x60.
- This is the search keyword that triggered the internal ad. Alternatively, it could be a keyword to categorize the ad by content.