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BJ Fogg's Behavior Model

The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt.

Using PPC and SEO in your digital marketing campaign

PPC and SEO can be a great combination for your digital marketing campaign if you know how to implement them together.

 

From Digital Marketing Philippines.

 

31 Call-to-Action Examples That Actually Work

To help you identify what's effective and what's not, we've listed out 31 examples of CTAs that totally rock. These call-to-action examples are broken out into three categories:

  • Simple and effective CTAs
  • CTAs with great call-to-action phrases
  • CTAs that balancing multiple buttons on one page

Lots of good examples (well 31!) of Call's-to-Actions that actually work from Hubspot.

Hubspot's Ultimate Guide to Facebook Business Manager

Facebook Business Manager is a tool to help you create, publish, monitor, and report on various business-related assets, including your business’s Facebook Pages, or your Facebook advertisements. Business Manager allows you to grant partial or full access to different employees, and assign them different roles within the platform.

Essentially, Facebook Business Manager helps your team stay organized and focused while monitoring, creating, and publishing ads, pages, and other business assets on Facebook.

Find out how to set up Facebook Business Manager in this handy guide from Hubspot.

Is Facebook Messenger the New Email? 3 Experiments to Find Out

Here's an interesting use for Messenger from the folks at Hubspot.

  1. Using Facebook Messenger as a Content Delivery Channel
  2. Getting Event Attendees to Participate Through Facebook Messenger
  3. Using Facebook Messenger in Place of Forms

How to Create the Best Powerpoint Presentations

Some good tips from the folks at hubspot:

1) Less is more.

2) Keep text to a minimum.

3) Rethink visuals.

4) Incorporate multimedia.

Bonus: 24 Great SlideShare & PowerPoint Presentation Examples for Marketers

How to Produce Better Content Ideas from Mark Johnstone

 

Tracking Internal Marketing Campaigns With Google Analytics

Christian Ebernickel discusses why UTM parameters are are not suitable for tracking internal campaigns and proposes using ITMs instead.

ITM Parameters At A Glance Link

Drawing on the UTM parameters, we’ll use the following ITM parameters to track internal marketing campaigns:

  • itm_source
    This identifies the source of the traffic. In the case of internal ads, this is usually your own domain. However, if you employ cross-domain tracking or different ad servers, different traffic sources can appear in this field.
  • itm_medium
    This is the medium of the internal ad; for example, a banner or product recommendation.
    itm_campaign
    This is the name of the internal marketing campaign.
  • itm_content
    This is a parameter to differentiate between similar content, or links in the same ad; for example, text_link or banner_468x60.
    itm_term
  • This is the search keyword that triggered the internal ad. Alternatively, it could be a keyword to categorize the ad by content.

Marketing Campaign Attribution by Krista Seiden

I still recommend the below hierarchy for manual tagging of campaigns, using the (up to) 5 UTM parameter slots available to you in the URL:

  • Campaign -name of your overarching campaign – e.g. spring-2013-collection or summer-2013-announcements. Be sure to follow a consistent campaign naming structure.
  • Medium – the medium used to send your campaign. Include “email” for an email campaign, “cpc” for ads, “social” for a social network or “landing-page” if you’re tracking button clicks from a landing page.
  • Source – used to differentiate the type of medium. If medium = cpc, then source may be google, bing, or yahoo. If utm medium = email, source can be used to call out the action (try, buy, coupon, awareness, etc).
  • Content – this is essentially a bonus field – it can be used to track many differentiating factors for

How to Create a Marketing Plan: My 6 Step Process

Another great post from Noah Kagan:

  1. Validate your idea
  2. Pick an objective for your marketing
  3. Research the customer and where they go online / offline
  4. Model your objective in a spreadsheet
  5. Weekly and monthly reviews
  6. Adjust the sails if needed