Michael Connelly has written an article detailing the publishing business' lack of respect for books. Well book reviews to be exact, but this highlights another failure in the newspaper business, that is their failure to embrace online content and to view digital media as a threat. Little odd they don't realise that the Internet can be their friend.
Publishing giants the world over are quaking due to falling paper sales and their failure to grasp the concept of doing business online. Their failure to monetise their online content early on matched with their failure to drive visitors to their sites has left them in unfamiliar territory.
There is a sense of impending doom within the industry. For every times or guardian newspaper website (both of which are excellent) there is a an independent or a newsletter site.
The bbc were quick to spot the potential of the web and backed by licence fee money they deliver what is probably the best media web site in the world. They are constantly at the fore with respect to news, sport and entertainment.
This I suppose is the problem faced by traditional print companies - how do they combat the rise of new media?
The internet is an easy way for new companies to get off the ground. It's relatively cheap, you can garner a global audience and your readers are always up to date with your latest content. This has enabled many new media companies to gain a foothold in this new market.
What traditional publishers failed to realise was that the internet would be easily accessible for most people whether at work, home or mobile. This means they have access to breaking news and all sorts of different content, a diversity that newspapers can't compete with.
All is not lost though. The newspaper industry forget that they have a loyal readership and can use their papers to promote their online business, something they are only just starting to realise. They need to go one step further and fully embrace online news and make it their priority.
Some publishers have seen the potential of ebooks and devices such as the kindle look set to see this trend continue, but newspaper don't need to be left out. Their content can be sent to mobile devices just as easily and many customers will identify those newspapers as being a legitimate source. This in itself gives them an advantage.
These traditional outlets for news have followed the same path that the music business followed, that is they have huffed and puffed, complained about digital content and in the end they have had to embrace it.
The question now is how far can the newspaper and publishing business embrace digital technology and finally move into the digital age?
#digitalcontent #newmedia #newspapers #oldmedia #onlinemedia