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Free keyword tools

1 min read

Keywords Everywhere - Keyword Tool

This chrome extension:

...is a free keyword research tool that shows you useful google keyword search volume and cost per click data on multiple websites. This tool saves you the hassle of copying data from various websites and using the google adwords keyword planner to see relevant search volume and cpc data.

Ubersuggest

Neil Patel has a handy keyword tool on his website: Ubersuggest

Keyword Hero

Get Your Organic Keywords Displayed in Google Analytics

The free plan checks your 25 most frequented URLs.

Answer The Public

The auto suggest results provided by Google & Bing are a goldmine of insight for today’s marketeers. As you type you are presented with an aggregated view of the questions & therefore a hint of the motivations & emotions of the people behind each search query.

we built simple visualisations of the data. A one-pager that could be shared to prompt a conversation on how you could start answering your public better.

https://answerthepublic.com/

Analytics Tools by Avinash Kaushik

Here's a list of the tools that should be a part of your analytics practice today:

Clickstream: Google AnalyticsCloud-hosted PiwikFirebase (for mobile apps)

Multiple Outcomes: QualarooGoogle Surveys. And create Goals in your analytics tools above.

Experimentation: Google OptimizeV W O

Voice of Customer: UserTestingUsability Hub. Also the multiple outcomes solutions above.

Competitive Intelligence: SimilarWebAdWords Keyword PlannerSocial Mention.

Tracking Internal Marketing Campaigns With Google Analytics

Christian Ebernickel discusses why UTM parameters are are not suitable for tracking internal campaigns and proposes using ITMs instead.

ITM Parameters At A Glance Link

Drawing on the UTM parameters, we’ll use the following ITM parameters to track internal marketing campaigns:

  • itm_source
    This identifies the source of the traffic. In the case of internal ads, this is usually your own domain. However, if you employ cross-domain tracking or different ad servers, different traffic sources can appear in this field.
  • itm_medium
    This is the medium of the internal ad; for example, a banner or product recommendation.
    itm_campaign
    This is the name of the internal marketing campaign.
  • itm_content
    This is a parameter to differentiate between similar content, or links in the same ad; for example, text_link or banner_468x60.
    itm_term
  • This is the search keyword that triggered the internal ad. Alternatively, it could be a keyword to categorize the ad by content.

Google Search can provide you with HEX Colour Codes

1 min read

If you are ever stuck trying to to find a hex colour code value, just turn to google! Simply search for 'hex color' and google will provide a handy hex colour tool as the top result.

hex color tool

As well as the HEX value you will also get the RGN, HSV, HSL and the CMYK values.

Why not give it a try yourself: https://www.google.co.uk/search?q=hex+color

AnswerThePublic.com: that free visual keyword research & content ideas tool

But the task of capturing all the answers became a challenge. We needed to automate the gathering of questions and create something that could be easily shared. This is search insight that should and could be used by any marketing team. Creative, PR, Content, SEO.

So we built simple visualisations of the data. A one-pager that could be shared to prompt a conversation on how you could start answering your public better. By creating content that’s useful, funny or inspiring.

Gary Preston has written this useful article on how to use google suggest to read the minds of your customers.

The Ultimate Product Launch Checklist | Inc.com

This handy infographic from AMaqsood is packed full of product-launch wisdom and organized into a tidy checklist you can keep at hand to review (again and again and again) as you prepare to launch.

From legal to marketing to pricing, collateral, lead gen, and more, make sure all of your bases are covered so you can have the best product launch yet.

Check it out:

Image credit: AMaqsood via Pinterest

The 25 Principles of Mobile Site Design

1 min read

Consumers increasingly rely on the mobile web for research and discovery, which makes it more important than ever for companies to have an effective mobile presence. But what makes a good mobile site?

The results uncovered 25 mobile site design principles, which we’ve grouped into five sections:

  • Homepage & Site Navigation
  • Site Search
  • Commerce & Conversions
  • Form Entry
  • Usability & Form Factor 

Key Takeaway

The common thread in all sections is that mobile users tend to be very goal-oriented -they expect to be able to get what they need from a mobile site easily, immediately, and on their own terms. Ensure success by designing with their context and needs in mind without sacrificing richness of content.

Download: Principles of Mobile Site Design: Delight users and drive conversions

The 10 Best Social Media SlideShares of 2016 to Level Up Your Marketing via @buffer

  1. Facebook is completely changing viral videos – Take advantage of it
  2. How to wow! with a presentation
  3. 24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
  4. How to Create and Use Snapchat’s New Custom Geofilters
  5. 125 Clickass Copywriting Tips
  6. The Science Behind Effective Facebook Ad Campaigns
  7. 13 Tips for Creating Facebook Ads that Convert
  8. Top 10 Social Media Advertising Hacks of All Time
  9. Search Content vs. Social Content
  10. Why Social Media Chat Bots Are the Future of Communication

The 10 Greatest Social Media Advertising Tips for Content Marketers

Another useful article from Larry Kim.

A better, more realistic process for content marketing would look like this:

  1. Create: Produce content and share it on social media.
  2. Amplify: Selectively promote your top content on social media.
  3. Tag: Build your remarketing audience by tagging site visitors with a cookie.
  4. Filter: Apply behavioral and demographic filters on your audience.
  5. Remarket: Remarket to your audience with display ads, social ads, and Remarketing Lists for Search Ads (RLSA) to promote offers.
  6. Convert: Capture qualified leads or sale.
  7. Repeat.

You can use the following 10 Twitter and Facebook advertising hacks as a catalyst to get more eyeballs on your content, or as an accelerant to create an even larger traffic explosion.

All You Need To Know For Moving To HTTPS

In the guide, by Fili Wiese, you will learn things like: -

  • Why it is important to move to HTTPS;
  • Picking the right SSL certificate;
  • How much of the website to move at once;
  • Tackling the most common technical on-page signals;
  • How to configure Google Search Console;
  • How to monitor the impact of the move with Google Search Console and the server log files;
  • How to improve the overall performance signals towards the user with HSTS and HTTP/2.