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Blogging Statistics and Trends: The 2017 Survey of 1000+ Bloggers

The survey breaks down into 11 questions in three broad categories:

1. Changes In The Blogging Process

  • How long does it take to write a blog post?
  • How frequently do bloggers publish?
  • Are bloggers using editors?
  • Where and when do bloggers write?

2. Trends on Blog Content

  • How long is your typical blog post?
  • What do bloggers include in their content?
  • Is guest posting still a popular practice?
  • Are bloggers updating older articles?

3. Blogging Promotion and Measurement

  • How is your content typically promoted?
  • How often do bloggers check analytics?
  • Are bloggers driving results?

For each question, we’ll present the survey data along with analysis showing which types of bloggers are reporting the best results. And finally, we’ll share the insights of experts and friends.

Read the full article now!

10 high-impact tasks of a social media manager

More useful advice fom Brian Peters over at Buffer.

1. Strategizing

There are so many goals we could potentially focus on as social media managers – like brand awareness, engagement, traffic, and signups, to name a few. There’s also the challenge of figuring out how to make sure your social media goals are aligned with your overall company goals. That’s where a having a solid social media strategy comes into play.

2. Engaging

Along with creating and curating content, cultivating a happy and engaged audience is a high-impact task for any brand. This helps to create a community of loyal followers who will eventually help to spread the word of your product or service on social media.

3. Creating

At the heart of every social media manager role is the art content creation. Content is the life blood of your social networks and what keeps your audience reading, engaging, and interacting with your brand. It’s important to learn how to create all sorts of content from videos to GIFs to infographics and more.

4. Curating

Depending on the various types of content you share on social, curating can have a huge impact on your overall social media results. Discovering and sifting through content from others involves having a deep well of sources to read—as well as the time to read it all and determine the best fit for your brand.

5. Scheduling

Planning ahead and scheduling content is another high-impact task that makes a world of difference for your brand. We’ve often found that our posts perform best early in the morning, in the evenings, and on weekends — so choosing a social media management platform that allows you to post even when you’re not online can make your life a whole lot easier and improve your results.

6. Listening

I’m always amazed over the awesome things that I find when I have my ear to the ground – searching and listening for conversations around Buffer and similar terms. There are so many opportunities for marketers and brands to proactively seek out and build relationships with potential customers in your community. But choosing the right listening tool is crucial for finding relevant terms and conversations in your industry.

7. Measuring

Once your posts are scheduled and sent out to social media it’s time to analyze their performance. How many clicks did they receive? How many likes, comments, and shares? How did it impact the bottom line? Then, taking a step further, how can you use those stats to help make informed decisions in the future. That’s where great social media managers thrive!

8. Helping

The use of social media as a customer service tool has skyrocketed over the last few years. Customers are no longer relying only on 1-800 numbers for answers to their questions – they’re turning to social networks like Facebook and Twitter. Whether folks are reaching out to you with a question, comment, concern, or complaint, it’s a social media manager’s job to figure out the best plan of action to help that person.

9. Learning

Becoming a student of the trade and learning as much as you possibly can has both a short and long-term impact on your brand or company. Like I quickly mentioned before, there’s a steep learning curve to becoming a great social media manager and building the skills it takes to succeed all stars with learning.

10. Experimenting

We love experimentation here at Buffer. In our experience, the more we experiment the more we learn about what works and what doesn’t on social media. We’ve tried all sorts of things from five Facebook Live sessions in one day to creating a Tumblr account to starting a podcast. Experimenting ties directly into all 10 high-impact tasks of a social media manager.

The feed should have an option to save articles for later or share to an app like pocket.

The 10 Greatest Social Media Advertising Tips for Content Marketers

Another useful article from Larry Kim.

A better, more realistic process for content marketing would look like this:

  1. Create: Produce content and share it on social media.
  2. Amplify: Selectively promote your top content on social media.
  3. Tag: Build your remarketing audience by tagging site visitors with a cookie.
  4. Filter: Apply behavioral and demographic filters on your audience.
  5. Remarket: Remarket to your audience with display ads, social ads, and Remarketing Lists for Search Ads (RLSA) to promote offers.
  6. Convert: Capture qualified leads or sale.
  7. Repeat.

You can use the following 10 Twitter and Facebook advertising hacks as a catalyst to get more eyeballs on your content, or as an accelerant to create an even larger traffic explosion.

Notegraphy: a cool app that adds text to your photos

WHAT IS NOTEGRAPHY?

Writing.

Why should it all look the same? Shouldn’t it reflect your personality?

Notegraphy lets you write and publish everything you want to share with added style.

Elegantt: Awesome Gantt charts for Trello

Why add Elegantt to Trello?

Elegantt automatically generates progress bars for your project elements based on the information in Trello.

  • You don't have to input anything at all.
  • Elegantt coexists with your Trello board, displaying your team members and your labels.
  • Just open and close the schedule view whenever you want.

Emergent: a real-time rumor tracker

Emergent is a real-time rumor tracker. It's part of a research project with the Tow Center for Digital Journalism at Columbia University that focuses on how unverified information and rumor are reported in the media. It aims to develop best practices for debunking misinformation. Read more about the research here

How to Use Emergent

You can view a list of rumors being tracked on the homepage, along with their current claim state (True, False, Unverified). Click on a story to visit a page that visualizes the sources reporting the rumor, and a breakdown of social shares per source. You can also click on individual articles on the story page to see specific revision and social share data about that article. For more detail about how Emergent works, check out the posts on our blog.

Official Google Blog: Say hello to Google Allo: a smarter messaging app

So Google have release Allo:

Today, we’re releasing Google Allo, a new smart messaging app for Android and iOS that helps you say more and do more right in your chats. Google Allo can help you make plans, find information, and express yourself more easily in chat. And the more you use it, the more it improves over time.

 But why would you install it?

Here are just a few ways your Google Assistant can help in Google Allo:

Make plans with friends. You can easily move from discussing dinner with friends to making plans for the night, right in your chat. Just add the Assistant to your group chat and ask for movie times, local restaurants and more. You can also research travel destinations, flights and hotels together with friends.

Get answers. Get the latest info on everything from news, weather, traffic, sports, or your upcoming flights status. Ask the Assistant to send you daily updates on the information you care about.

Have some fun. Ask your Assistant to share that funny YouTube video or play games with friends right in your group chat — for instance you can compete to guess a movie title based on a series of emojis.