Skip to main content

Digital Marketing Strategy – 7 Step Guide

Some useful advice from Eliza Medley.

1. Know Your Core Values And Passions as an Organization

2. Create And Modify Your Customer Personas

4. Set Goals And Then Break Them Down

Now you will want to set your goals for the year. The best way to do this is to establish larger goals that you hope to accomplish by year end. Then, break these down into quarterly and monthly deliverables you can use to ensure that you are on track.

Let’s say that your overall goal is to increase social media engagement by ⅓. The first thing you will want to do is define what exactly you mean by social media engagement. If you don’t do this, you cannot measure your progress.

Let’s say that you define the following as acts of engagement:

  • Subscribing to a blog or email list
  • Commenting on content
  • Sharing content
  • Following
  • Tagging others

You’ve decided to leave liking content off of your list because it’s too easy and doesn’t require much from the user to indicate they are interested in further engagement.

Assuming that each action carries equal weight, ie commenting on content is as valuable as sharing content, your next step is to establish a baseline. Basically, you will define where you are right now. The best way to do this is by looking at existing data.

Let’s say your analytics show that you receive on average 100 new social media followers each month. To increase that by a third, you’ll want to earn 33 more new followers each month. Of course, as you look at your analytics, you’ll want to examine possible trends. For example, did you truly receive 100 new followers each month? Or, did you receive several hundred new followers during special events or high demand seasons, and sparser numbers throughout the rest of the year?

What if data isn’t available for you? If you are too new to have enough useful data, or simply have not been collecting it, you’ll need to start in order to create your baselines. This means finding a tool to collect, store, and analyze data.

5. Decide Which Tools And Technologies You Will Use in The New Year

  • Conducting A/B Testing
  • Creating Interactive Content
  • Getting Feedback From Customers
  • Improving SEO
  • Researching Topics For Blog Posts
  • Tracking And Moderating Comments
  • Creating Visual Content
  • Publishing And Promoting Content
  • Keyword Research
  • Managing Communications
  • Pitching to The Media

AARRR: the Pirate Metrics model and the user lifecycle

1 min read

The Pirate Metrics model (AARRR) is so named because it consists of 5 stages that make up the user lifecycle:

  • Acquisition: You acquire the user: from various channels.
  • Activation: Your user tries and enjoys their first visit to your site - happy user!
  • Retention: The user continues to use visit your site, indicating they like your site.
  • Referral: The user likes your site and refers others to the site.
  • Revenue: Users conduct some monetization behaviour (or goal completion)

Watch Dave McClures video from the Seattle Ignite talk on Startup Metrics for Pirates:

Or view the presentation. Course: Developing Secure WordPress Sites | Perishable Press

This is definitely going on my queue at!

Course Description

with some basic site configuration, code updates, and free plugins, you can make an existing or brand-new WordPress site much more secure. Beginning with the basics (your backup/restore and password settings), author Jeff Starr explains how to harden WordPress by setting up user roles, configuring authentication keys, and setting proper file permissions. 

Topics Include:

  • Backing up and restoring your site
  • Setting up strong passwords
  • Understanding users and roles
  • Choosing trusted plugins and themes
  • Changing and recovering passwords
  • Configuring authentication keys
  • Securing the login page
  • Fighting spam in the comments
  • Blocking access and detecting hacks
  • Building a firewall for WordPress
  • Detecting and blocking bots
  • Auditing your WordPress security

All In One WordPress Security and Firewall Plugin

Currently thinking this is the best Wordpress security plugin.

A comprehensive, user-friendly, all in one WordPress security and firewall plugin for your site.

All In One WP Security also uses an unprecedented security points grading system to measure how well you are protecting your site based on the security features you have activated.

Our security and firewall rules are categorized into "basic", "intermediate" and "advanced". This way you can apply the firewall rules progressively without breaking your site's functionality.

The All In One WordPress Security plugin doesn't slow down your site and it is 100% free.

  • User Accounts Security
  • User Login Security
  • User Registration Security
  • Database Security
  • File System Security
  • htaccess and wp-config.php File Backup and Restore
  • Blacklist Functionality
  • Firewall Functionality
  • Brute force login attack prevention
  • WhoIs Lookup
  • Security Scanner
  • Comment SPAM Security
  • Front-end Text Copy Protection
  • Regular updates and additions of new security features
  • Works with Most Popular WordPress Plugins

How to Clean a Hacked WordPress Site - Sucuri Security Plugin

Nice article from the folks behind the Sucuri Security Plugin.

1. Identify Hack

  • Install the Sucuri Plugin
  • Scan Your Site
  • Check Core File Integrity
  • Check Recently Modified Files
  • Confirm User Logins

2. Remove Hack

  • Clean Hacked Website Files
  • Clean Hacked Database Tables
  • Secure User Accounts
  • Remove Hidden Backdoors
  • Remove Malware Warnings

3. Post-Hack

  • Update and Reset
  • Harden WordPress
  • Set Backups
  • Scan Your Computer
  • Install Website Firewall

Top 10 Business Plan Templates You Can Download Free |

A lot of those mistakes (most of them, in fact) are the result of poor planning. Bad location, a marginal niche, having no specific user in mind, raising too much or too little money-all of these issues can be prevented or at least mitigated with good planning.

Creating your business plan is more than just getting your ideas down on paper for potential funders to see. It's an exploratory process in which you can evaluate your options, test your assumptions about your idea, and even discover new opportunities. It might even lead you to kill off aspects of your business before investing too much time or money in them.

All You Need To Know For Moving To HTTPS

In the guide, by Fili Wiese, you will learn things like: -

  • Why it is important to move to HTTPS;
  • Picking the right SSL certificate;
  • How much of the website to move at once;
  • Tackling the most common technical on-page signals;
  • How to configure Google Search Console;
  • How to monitor the impact of the move with Google Search Console and the server log files;
  • How to improve the overall performance signals towards the user with HSTS and HTTP/2.

Is anyone using #googlespaces?

Instant groups for everything in life

Spaces is an app for small group sharing. From study groups to house hunting to weekend trips and more, Spaces helps you get a group together quickly to share things about any topic.

  • Create a space for any topic in one tap
  • Invite friends or family in any way that you like with a quick link
  • Use Google Search, Chrome, Photos and YouTube directly in the app
  • Comment on any post as a member of a space
  • Quickly find anything in your spaces by searching keywords

How to Create RSS Feeds for Twitter

  1. On the Twitter website, go to Settings -> Widgets (link) and create a new widget. You can create widgets for user timelines, favorites, Twitter lists, collections and search results.
  2. Once the new widget is published, make a note of the widget ID which you can find in the URL of the widget. If you don’t have a widget ready yet, use 362462751664263169 for a sample widget ID.
  3. Click here to make a copy of the Google Script in your Google Drive. Open the script and choose Run -> Twitter_RSS to authorize the script. You’ve to do this only once.
  4. Inside the Script Editor, go to Publish -> Deploy as Web App and click the “Save New Version” button. Set Anyone, including Anonymous under Who has access to the app and hit Deploy.

The Independent Financial Review Panel has published their new Report and Determination

2 min read

The main points are:

MLA’s salary shall increase by £1,000 to £49,000 and by £500 each April if inflation (CPI for previous September) is greater than 1%.

MLA Pension contributions will rise from a minimum of 7% to 9%, and be based upon 1/50th for each year of career average earnings. There will be some protection to retain 1/40th for those over 55 on April 1, 2015.

Rent and rates for constituency offices will be capped at £8,500 (maximum rent allowed) plus 40% for rates. There will be lower amounts for shared offices with other politicians and only one constituency office will be funded. All payments are conditional on full compliance with new signage requirements within three months.
MLA’s who rent offices from their political parties or connected individuals and groups will no longer be eligible to reclaim expenses for rent and rates.

Travel allowances are fixed for each constituency for each MLA, and will vary from £850 per year to £7,500, depending on distance from Stormont. To qualify for the full allowance, MLAs must attend Parliament Buildings on at least 72 days a year and record their attendance. A deduction of 1% of the allowance shall be made for each day’s attendance less than 72 days.

Employment of Support Staff. MLAs shall be able to claim an annual allowance of up to £50,000 for employing up to two full-time or equivalent part-time staff in their constituency office or at Stormont. ERNI and a new employer pension cost of 5% shall be paid in addition to the £50,000 cap.

A new salary structure will be introduced to ensure that no member of support staff is paid less than the Living Wage Foundation living wage of £8.25 per hour, rising each year to meet the £9.20 per hour minimum set by the Chancellor for 2020. Support staff may be eligible for annual performance uplifts of £250 a year to reach the top of their salary scale.

Recruitment. All future vacancies for MLA support staff shall be filled on the merit principle, requiring open competition.

Download the Report and the Determination.