iChrisTaylor.com
Hi, I’m Chris Taylor. I’m a content strategist from Belfast, Northern Ireland. This blog is where you’ll find pretty much everything I do online.
What I've been writing
7 steps to mapping the customer journey
You've probably heard of the customer journey, but did you know that you can map it out for your business? Doing so can be a helpful way to ensure that your marketing and sales efforts are aligned with your customers' needs.
What is keyword clustering?
When creating website content, it's important to focus on keyword clusters rather than individual keywords. A keyword cluster is a group of related keywords that are used together to attract targeted traffic to your website. Find out why keyword clustering can help improve a website's search engine rankings and visibility.
What is keyword research and how do you do it?
If you're serious about improving your website's search engine ranking, then you need to focus on keyword research. This process involves finding the right keywords to target that will bring traffic to your site. There are a number of different ways to go about this, but the most important thing is to make sure you're targeting keywords that are relevant to your business.
What is search intent and why is it important for SEO?
Search engines are designed to help users find the information they are looking for as quickly and easily as possible. In order to do this, search engines need to be able to understand the search intent behind a user's search query.
How to build a sales funnel that converts: a step-by-step guide
If you're looking to build a sales funnel that converts, this step-by-step guide is for you. By following the steps outlined below, you'll be able to create a funnel that not only attracts leads, but also gets them to take action and become paying customers.
How to build a marketing funnel to increase leads and sales
If you're looking to increase leads and sales, one of the best things you can do is build a marketing funnel. By creating a series of targeted content pieces that lead prospects down a path from awareness to purchase, you can dramatically increase the likelihood that they'll take the desired action.
Why copywriting is essential for businesses of all sizes
Copywriting is essential for businesses of all sizes because it is a skill that can help a business to create compelling and persuasive marketing materials. Copywriting can also help a business to improve its website content, making it more user-friendly and search engine optimised.
How can a copywriter help your business?
As a business owner, you're always looking for ways to get more traffic and conversions. One way to do this is to hire a copywriter. A copywriter can help you create content that is designed to attract your target audience and convert them into customers.
Your guide to content strategy frameworks
A content strategy framework is a great way to help you develop a content strategy that works for your business. The framework provides a structure that will enable you to create and implement a strategy that produces meaningful content that meets your business objectives.
What does a content strategist do?
What does a content strategist do? With the focus of business related content transitioning to an audience first approach, there’s now a strong demand for content strategy.
How to reposition your brand with a content strategy
If your content isn't performing the way your business needs, you should consider repositioning your brand.
What’s the Difference between a Content Strategy and a Content Marketing Strategy?
A Content Strategy is positioned above all of your other strategies. It’s more important than your brand strategy. It’s more important than your communications strategy and it’s more important than your content marketing strategy.
Learn how a content strategist can transform your brand
A content strategist is responsible for increasing measurable actions across your website and digital marketing channels. They put in place a strategy that delivers engaging content that results in a positive outcome.
How brand informs your content strategy
If you create content that is valuable to your audience and serves a marketing purpose for your business, you are doing content marketing.
What Is Content Marketing?
If you create content that is valuable to your audience and serves a marketing purpose for your business, you are doing content marketing.
These are the stories I have been sharing on my instagram.
Leaving do at Buba
Right before lockdown, we managed to get out for my leaving do. It was a strange night as Belfast was already very quiet. The food
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