How to write like the great entrepreneurs

Useful writing tips from Nivi

Here’s what I send my friends when they ask for writing tips:

  1. Writing is a customer service problem.
  2. Pretend you’re sending an email.
  3. Sum it up in a tweet.
  4. Read it on your phone. 
  5. Don’t write your thought process.
  6. Start with a summary.
  7. Writing is rewriting.
  8. Delete half the words.
  9. Avoid adjectives.
  10. Scrutinize every word for bias.
  11. Kill your darlings.
  12. Use persuasion checklists.
  13. Skim Strunk & White.
  14. Break the rules once you learn the rules.
  15. Writing is a design problem.

Guide: Facebook Pixel with Google Tag Manager

Recently I was tasked to deploy a Facebook Pixel on an ecommerce site. While deploying tags with Google Tag Manager is normally a relatively straightforward thing to do, I found the documentation around Facebook’s Pixel to be sub-par, a bit confusing, and in need of improvement. So I decided to write this guide both to help out those readers who are perplexed about the how to deploy the pixel, as well as spill some digital ink critiquing the FB Pixel documentation. 

Source: Google Tag Manager Consultant

How To Find The Best Audiences To Target On Facebook via AdEspresso

Useful reminder on all of the options available on Facebook.

The targeting options we have available to us in Ads manager are:

  • Custom and lookalike audiences
  • Location
  • Age
  • Gender
  • Language
  • Demographics
  • Interests
  • Behaviors



Write a killer single-minded proposition in 4 steps – Howard Ibach

  1. Identify the product’s most important features.
  2. When you identify the important features, figure out each feature’s benefits.
  3. One of those feature/benefits will be the compelling reason to make a purchase.
  4. Try the Times Square Test

Avon Skin So Soft is an effective moisturiser and a brilliant way to protect yourself against insect bites.

Here’s a top travel tip: Avon Skin So Soft is an effective moisturiser and a brilliant way to protect yourself against insect bites. I get mine from @stylebeautyni

This dry oil spray is easy to apply and we bring it on every holiday.

My skin takes some abuse when I travel (sea, salt, sand, sunscreen, sweat) so I need something quick and easy to apply that helps keep my skin conditioned.

As a bonus, Skin So Soft seems to be an effective mosquito repellent. It contains citronella, which is a natural insect repellent (who knew?). Follow @stylebeautyni and see what else they have to offer.