Digital Marketing

Four keyword research tips from Keyword Keg

1. Source the keywords from the place that makes the most sense to your business

“if you run an e-commerce site, Amazon and eBay are much better sources for keywords”

2. Keywords optimized for On-Page and Off-Page SEO are tough to rank for

3. Pay attention to Search Engine Result Page (SERP) features

So while the rest of us are chasing such high volume useless keywords, they are ranking for keywords that do not have these SERP features.

4. Focus only on keywords that improve your bottom line

Keywords are, therefore, categorized as Buyer Intent, Product Info, Question and so on and you need to decide which category of keywords you would like to focus your efforts on.

Source: https://keywordkeg.com/keyword-research-tips.html

9 Social Media Templates to Save You Hours of Work – from hootsuite

What exactly is a social media strategy?

If you use these templates from hootsuite you’ll soon develop your own social media strategy.

1. Social media strategy template

2. Social media audit template

3. Social media content calendar

4. Editorial content calendar

5. Social media analytics report template

6. Social media report template

7. Social media image sizes

8. Social media bios template

9. Bulk upload template

Bonus templates for social media

  • How to conduct customer research to better target prospects (includes a template for creating audience/customer personas)
  • How to work with social media influencers in 2019 (bonus template for brands building an influencer marketing strategy)
  • Everything your brand pitch must include (with a template for social media influencers looking to partner with brands)
  • How to write a social media proposal to win clients
  • Source: https://blog.hootsuite.com/social-media-templates

How to track scroll depth with Google Tag Manager | Loves Data

Scroll depth tracking gives you a simple way to understand how people engage with your content. Benjamin Mangold provides an excellent tutorial on how you can add scroll depth tracking to your google analytics. Watch below:

STEP 1

Enable the built-in scroll variables inside Google Tag Manager

STEP 2

Next, create a new tag by navigating to ‘Tags’ and clicking ‘New’.

Click on the trigger panel (below the tag) and click on the plus sign to create a new trigger.

STEP 3

Save the trigger and the tag, then publish the changes to your website.

Source: https://www.lovesdata.com/blog/tracking-scroll-depth

Lead with Content from Gather Content

How to put content at the centre of digital transformation

Padma Gillen:

This book is about the vital role of content strategy in digital transformation, and vice versa.

If content isn’t put first, projects and organisations don’t end up doing so well. This book is an antidote to ‘content last’ experiences and ways of working.

It’s less about what order the words should go in, using bullet lists or the benefits of subheadings. Instead, it discusses the organisational processes and the systems and rules you need to ensure your organisation is capable of producing quality content in a sustainable way.

Only when you have a supportive (or at least non-obstructive) organisational culture can you produce content that responds to the needs of your users and get it published. And only when it’s published can your content meet the needs of your users.

From user needs, to getting the right people in place, to workflow and governance, this book will help you get ready to transform your content operations.

It won’t be easy. Content is political and digital transformation requires buy-in from all tiers. The thing is, it’s worth it. If you care about your users, you need a way to give them what they need. And even if you don’t care about your users, the only real way to meet your business goals online is to do it by meeting the needs of your users. So either way, you should read this book!

Source: https://gathercontent.com/books/lead-with-content/read-online

How to write like the great entrepreneurs

https://venturehacks.com/articles/writing

Useful writing tips from Nivi

Here’s what I send my friends when they ask for writing tips:

  1. Writing is a customer service problem.
  2. Pretend you’re sending an email.
  3. Sum it up in a tweet.
  4. Read it on your phone. 
  5. Don’t write your thought process.
  6. Start with a summary.
  7. Writing is rewriting.
  8. Delete half the words.
  9. Avoid adjectives.
  10. Scrutinize every word for bias.
  11. Kill your darlings.
  12. Use persuasion checklists.
  13. Skim Strunk & White.
  14. Break the rules once you learn the rules.
  15. Writing is a design problem.

Guide: Facebook Pixel with Google Tag Manager

http://www.analytics-ninja.com/blog/2017/05/guide-facebook-pixel-google-tag-manager.html

Recently I was tasked to deploy a Facebook Pixel on an ecommerce site. While deploying tags with Google Tag Manager is normally a relatively straightforward thing to do, I found the documentation around Facebook’s Pixel to be sub-par, a bit confusing, and in need of improvement. So I decided to write this guide both to help out those readers who are perplexed about the how to deploy the pixel, as well as spill some digital ink critiquing the FB Pixel documentation. 

Source: Google Tag Manager Consultant

Readability Guidelines

https://readabilityguidelines.myxwiki.org/xwiki/bin/view/Main/WebHome

“Imagine a collaboratively developed, universal content style guide, based on usability evidence. With guidelines for creating easy to comprehend content, we’ll design inclusively by default.” – Sarah Richards

…if, working together, we can create a universal, inclusive style guide. Because “style guide” can mean different things, we called it the Readability Guidelines project.