Digital Marketing

BJ Fogg’s Behavior Model

The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt. Source:

How to write like the great entrepreneurs Useful writing tips from Nivi Here’s what I send my friends when they ask for writing tips: Writing is a customer service problem. Pretend you’re

Readability Guidelines “Imagine a collaboratively developed, universal content style guide, based on usability evidence. With guidelines for creating easy to comprehend content, we’ll design inclusively by