Digital Marketing

Measuring Network Effects

16 Ways to Measure Network Effects Plenty of food for thought in this article from Li Jin and D’Arcy Coolican over on the Andreessen Horowitz blog ‘a16z’.

Glossary of Facebook Ad Terms Here is a handy list of definitions and descriptions for common facebook ad terms.

How to Use Facebook Lead Ads

How to Use Facebook Lead Ads for More Prospects Another useful guide from the Social Media Examiner. How Lead Generation Ads Work Facebook and Instagram

Nudge Theory: The Amazing Psychology of Japanese Train Stations   To the casual observer, it is chaos; commuters packed shoulder-to-shoulder amid the constant clatter of arriving and departing trains. But a closer look