How to track scroll depth with Google Tag Manager | Loves Data

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Scroll depth tracking gives you a simple way to understand how people engage with your content. Benjamin Mangold provides an excellent tutorial on how you can add scroll depth tracking to your google analytics. Watch below:

STEP 1

Enable the built-in scroll variables inside Google Tag Manager

STEP 2

Next, create a new tag by navigating to ‘Tags’ and clicking ‘New’.

Click on the trigger panel (below the tag) and click on the plus sign to create a new trigger.

STEP 3

Save the trigger and the tag, then publish the changes to your website.

Source: https://www.lovesdata.com/blog/tracking-scroll-depth

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