Here’s a list of the tools that should be a part of your analytics practice today:
Clickstream: Google Analytics, Cloud-hosted Piwik, Firebase (for mobile apps)
Multiple Outcomes: Qualaroo, Google Surveys. And create Goals in your analytics tools above.
Experimentation: Google Optimize, V W O
Voice of Customer: UserTesting, Usability Hub. Also the multiple outcomes solutions above.
Competitive Intelligence: SimilarWeb, AdWords Keyword Planner, Social Mention.
