Social media blogger, Dustin W. Stout, has a useful post up about setting google analytics goals for your content:
There are a number of different ways to set up goals inside of Google Analytics, but I’m only going to focus on two different approaches that are quick and easy to set up for even the most inexperienced blogger.
For both of these goal types we’re going to be using an email subscriber as the goal, meaning we will tell Google Analytics to monitor and track each time we gain a new subscriber to our email lists.
Now, this presumes you have some sort of email subscribe form that you place throughout your site. My form plugin of choice is Ninja Forms (affiliate link), and I highly recommend it. The reason I recommend it so highly is because it allows you to create highly customizable forms that do exactly what you need them to do with a beautiful and easy-to-use interface.
To connect it to my email list, powered by MailChimp (referral link), there is a Ninja Forms MailChimp add-on that makes for super smooth integration. Be sure that whatever form plugin you’re using is connected to your email list software of choice.
Creating a Destination Goal
The first and easiest way to set up a email subscriber goal is to create a form that will redirect the person signing up to some sort of Thank You page. With Ninja Forms, this is as easy as setting a Redirect action.