Consumers increasingly rely on the mobile web for research and discovery, which makes it more important than ever for companies to have an effective mobile presence. But what makes a good mobile site?
The results uncovered 25 mobile site design principles, which we’ve grouped into five sections:
- Homepage & Site Navigation
- Site Search
- Commerce & Conversions
- Form Entry
- Usability & Form Factor
Key Takeaway
The common thread in all sections is that mobile users tend to be very goal-oriented -they expect to be able to get what they need from a mobile site easily, immediately, and on their own terms. Ensure success by designing with their context and needs in mind without sacrificing richness of content.
Download: Principles of Mobile Site Design: Delight users and drive conversions
