Great post from Larry Kim of Wordstream. Is this something that people are really worried about though?
The amount of Facebook data collects about us is staggering, and it’s not for no reason. They essentially lease out our online profiles to companies looking to sell us goods and services.
In fact, examining those Facebook ad targeting options sheds a lot of light on just how much personal information they’re collecting — everything from relationship status to location, life events, political leanings, interests, digital activities, and personal connections.
The car you drive.
The charitable donations you make.
The websites you visit.
Facebook’s partnerships with offline data tracking companies means it has a crazy amount of information about your online activities, but also about the money you spend and the things you do in the real world, too.
Image credit: WordStream
Originally published on: Inc.com